Build, scale, and grow your high-performing commission-based sales team
We solve the two biggest challenges for growing businesses:
recruiting and retaining exceptional commission based sales
reps and managers
Generated
Results That Speak for
Themselves
With over a decade of experience, we deliver
measurable results for businesses just like yours.
Our Done-For-You Solutions
Recruiting
Sales Reps
Eliminate the stress of finding high-performing commission-based sales reps with our proven 4-step recruiting process.
New Hire
Onboarding
Streamline your onboarding process with our custom-built training university, saving you 10-20 hours per week.
Recruiting Sales
Managers
Place top-tier sales managers and develop custom compensation plans to attract and retain leadership talent.
AI-Powered
Sales Training
Enhance your team’s performance and save tens of hours with our custom AI roleplay and coaching platform.
Why Choose
Sales Recruiting
University
Our expertise, systems, track record and focus on retention make us the trusted choice for scaling your commission based sales team.

Proven
Expertise
Over 1,600+ companies served and $2 billion in sales generated.

Time
Savings
Eliminate 80% of the time needed for recruiting and retention.

Guaranteed
Results
Increase your retention
rates by 2-5x

Comprehensive
Solutions
From recruiting to AI-powered sales training, we cover it all.
SRU Resources to
Accelerate Your Growth
Growth Plan Calculator
Map out your hiring
strategy in just
minutes.
Testimonials
Download actionable guides
on recruiting, onboarding, and
training.
Free Course
Access our foundational
course for growing sales
teams.
Growth Plan Calculator
Map out your hiring
strategy in just
minutes.
Testimonials
Download actionable guides
on recruiting, onboarding, and
training.
Real Clients.
Real Results.
Discover how SRU has helped businesses like yours scale faster and smarter.

Funeral Company Grows $5 To $25 Million

20 Real Estate Agents In 10 Months

$1.3 Million In Revenue Within 90 Days

Scaling 4 Car Dealership Retail Sales Teams

Fastest Growing B2B Energy Company In TX

100+ Commission Based Sales Reps In 6 Weeks
Who We Are
Your Partner in Building High-Performing
Sales Teams
To connect great people
with great companies.

Brandon Buckendorf Our experience with SRU has been awesome! They bring an amazing amount of value and we are seeing very good results! Izabela Lachowicz Outstanding Experience with SRU Recruiting! We cannot recommend SRU Recruiting highly enough! Their team has been absolutely amazing to work with—professional, responsive, and incredibly supportive throughout every stage of the recruiting process. Thanks to their expertise and dedication, we were able to hire 9 highly qualified sales representatives in just 5 weeks! They took the time to understand our business needs, sourced top-tier candidates, and streamlined the hiring process with efficiency and precision. Their support didn’t stop at candidate selection; they provided valuable insights, guided us through interviews, and ensured a seamless onboarding experience. If you're looking for a recruiting partner that delivers real results and makes hiring stress-free, SRU Recruiting is the best choice. Thank you, SRU Recruiting, for helping us build a strong, talented sales team so quickly! We look forward to working with you again in the future. 🚀👏 NSO Lab Wellness Center Stuart Holden I wholeheartedly recommend SRU—they are amazing! Thanks to their exceptional service, I've been incredibly busy with hiring. I'm committed to continuing my partnership with them for the long term. They truly are fantastic! National Link Inc HR Department SRU has been a great help updating our Sales Recruitment and I appreciate how communicative they are! Ryan and his team are great! Our Account Manager Andrea is AMAZING! She answers all our questions with quick responses. Andrea goes above and beyond to help!! Definitely would recommend! Del C Arnold Sales Recruiting University is truly a hidden Gem. I am the CEO & Founder of GFG Bag Manufacturer, LLC and we specialize in Custom Products such as Bags, Promo Items, and Disposable Packaging. Last year we were ready to build our sales intake program and decided to fully commit to Ryan's program which is simply phenomenal! From start to finish, his program is easy to use and can be customized for your business. Ryan helped me to develop a custom plan for my sales managers and after I finished his first program, we decided to hire them again to do all our GFG University videos for us which came out great. They helped us develop our interviewing, training process, appointment setting scripts, and basically everything we needed to hire sales reps and/sales managers. Their team is efficient and are very careful in their process, making sure your intake program was flawless. And it worked! I currently have 35 sales representatives which we were able to hire within 4 weeks, and we will have close to 80 sales reps by the end of this year. All of them are commission only and are super excited to be part of the GFG Bag Manufacturer team. And our retention rate is 100% which is almost unheard of! It has made a huge difference in our company and we remain very grateful to Ryan and his whole team who were very patient, kind, understanding, and their work ethic is amazing. Frankly, if you're a company looking to build your sales team, this company is the right choice. I would HIGHLY recommend them! Ryan Phillips SRU has been instrumental in helping us recruit new sales reps for our business! Jason Reed SRU has helped out business recruit very professional agents and has allowed us to grow our business! Thank you SRU! TEAM Technology TEAM Technology highly recommends Sales Recruiting University with a full 5-star rating and would give our Success Manager, Andrea Cuevas, 6 stars if possible. Andrea made the process easy to understand, helped us avoid potential pitfalls, and guided us expertly in rebuilding our sales team. Through 14 group calls, 93 individuals completed our survey, leading to 48 interviews and the successful onboarding of 9 highly qualified team members. This success would not have been possible without their invaluable support. Wesley Deason Finding Sales Recruting University has been the best thing for us. We were looking for a sales recruting company that met our specific needs of commisison based sales and an emphasis on understanding canvassing. After scheduling a demo call and meeting the team it was an easy choice to decide to move forward. To say they have a good lock on how to line up potential recruits is an understatement. We decided on 40 as a max per initial zoom group interview. Since the very first call they have maxed out the calls with potential candidates. Our coversion rate of candidates from the first zoom call, to final hiring has been better than expected. We actually have had to suspsend our weekly hiring campaigns for a couple of weeks, just to get the new recruits fully on-boarded and trained. Because of the success and ability of SRU we also decided to partner with them on builidng our retention program. Our "DCU" training & on-borading university is almost completed and ready to launch. Everything we have experienced with the team and with Ryan directly has been exceptional. Ryan does weekly calls and is accessible to work with directly which is a tremendous help in learning to better recruit, hire and train. I would fully recommend SRU!! DeVore Capital Contracting Consulting, Inc. Jacksonville, FL Jordan Cutler Fantastic firm to work with. Excellent communication. You get what you pay for, which if getting more and more rare.
Frequently Asked Questions
Everything you need to know about the product and billing.
How does Sales Recruiting University help businesses find top sales talent?
We streamline the entire recruiting process by leveraging targeted advertising, automated screening, and structured interview systems to eliminate 80% of the work required to recruit commission-based sales reps. Our process ensures that only the most qualified candidates make it through to final interviews.
What industries does SRU specialize in?
We primarily work with service-based industries such as roofing, solar, home improvement, financial services, and real estate. However, our recruiting and training systems are designed to help any business that relies on commission-based sales teams.
How long does it take to hire and onboard new sales reps?
Our done-for-you recruiting process can help you start hiring within 1–2 weeks. Additionally, our automated onboarding system helps new hires ramp up quickly, saving you 10–20+ hours per week per rep and improving 90-day retention rates by 2–5x.
What makes SRU different from other sales recruiting services?
Unlike traditional recruiting firms, we don’t just place candidates—we help you build a scalable sales hiring system. Plus, our AI-powered sales training, custom onboarding programs, and data-driven recruiting strategies ensure long-term success for both your business and your sales reps.
Ready to Build
YourDream Sales Team?
Don’t let recruiting and retention slow your growth. Join 1,600+ businesses that trust SRU to scale their teams.
