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Discover how businesses across various industries and sales models have rapidly scaled their teams and achieved exceptional results with Sales Recruiting University.

Our Promise: Your success is backed by our 60-Day Financial Guarantee, ensuring complete peace of mind—no matter your sales model or unique situation, when you qualify for our services.

Eliminate the stress of finding high-performing commission-based sales reps with our proven 4-step recruiting process.

Eliminate the stress of finding high-performing commission-based sales reps with our proven 4-step recruiting process.

Eliminate the stress of finding high-performing commission-based sales reps with our proven 4-step recruiting process.

Eliminate the stress of finding high-performing commission-based sales reps with our proven 4-step recruiting process.

Eliminate the stress of finding high-performing commission-based sales reps with our proven 4-step recruiting process.

Eliminate the stress of finding high-performing commission-based sales reps with our proven 4-step recruiting process.

Below is Less Than 15% of Our Case Studies...

How Gold Medal Roofing
Achieved Exceptional Growth and Retention with SRU

Background:
Gold Medal Roofing is a roofing company with a unique mission: to help individuals live their dream lives by providing unmatched income opportunities and an exceptional sales experience. However, like many companies in their industry, Gold Medal Roofing struggled with high turnover and inefficiencies in recruiting and training sales representatives.

How PCBancard
Transformed Recruitment and Training with SRU

Background:
PCBancard, a merchant services provider specializing in credit card processing solutions for businesses, faced significant challenges in recruiting and training sales representatives. Their previous recruitment process was time-consuming, inefficient, and yielded limited results.

How Synergy Sales
Co Streamlined Sale Team
Growth with SRU

Background:
Synergy Sales Co is a direct sales firm that partners with Fortune 500 telecommunications companies. As the company experienced rapid growth, it faced significant challenges in recruitment and training, struggling to maintain efficiency and scalability.

How Team Technology
Built a Scalable Recruiting
Process with SRU

Background:
Team Technology provides high-level technology solutions to businesses, delivering expertise and support in the IT space. Initially, the company’s growth was limited by its lack of a proactive recruitment system, relying solely on referrals to find new sales talent.

How DeVore Capital
Accelerated Recruitment and Expansion with SRU

Background:
DeVore Capital is a multi-licensed construction, real estate, and development company specializing in residential and commercial roofing. As their roofing services became a primary revenue driver, DeVore Capital sought to scale their sales team and streamline operations while maintaining high-quality hiring standards.

How Dandale Fence Company Streamlined Recruiting and Increased Efficiency with SRU

Background:
Dandale Fence Company specializes in residential fence installations and has a growing sales team. Tyler Kent, the Sales Director, faced significant challenges balancing his dual roles of overseeing the sales team and managing recruiting, onboarding, and training processes.

How War Consulting Transformed Recruiting Efficiency and Scaled Their Sales Team with SRU

Background:
War Consulting is a storm restoration specialist with branches in North Carolina and Virginia. The company focuses on roofing, siding, and gutters, delivering high-quality solutions for residential and commercial clients. Despite their success, recruiting and building a sales team was a significant challenge.

How Eco Water Colorado Springs Transformed Recruiting and Increased Retention with SRU

Background:
Eco Water Colorado Springs specializes in selling in-home purified water treatment systems. As a rapidly expanding branch of a company with a long-standing presence in Albuquerque and Tucson, they faced challenges in building a high-performing sales team to support their growth.

How Century Benefits Scaled Recruitment and Streamlined Training with SRU

Background:
Century Benefits specializes in helping seniors find affordable Medicare insurance plans. As their business grew, they needed to expand their team of agents while maintaining consistency in onboarding and training.

How Side by Side Fury Transformed Recruitment and Improved Retention with SRU

Background:
Side by Side Fury and Fury Motorsports specialize in the power sports industry, offering parts, services, aftermarket upgrades, and now serving as a dealer for franchise flags like High and Segway Powersports. As the business expanded into a large-scale operation with an 18,000 sq. ft. facility, recruiting qualified employees became a critical but challenging task.

How Webmonster Streamlined New Hire Training and Saved 35 Hours Weekly with SRU

Background:
Webmonster specializes in custom website design and search engine marketing. As the company grew, onboarding and training new hires became a significant time investment for leadership, taking time away from strategic initiatives.

How Martin Exteriors Streamlined Recruitment and Generated $5M in Business with SRU

Background:
Martin Exteriors specializes in roofing and siding, with a focus on storm restoration, insurance claims, and retail projects. As they scaled, recruiting and building a reliable sales team became a bottleneck, consuming significant time and resources.

How TAP Innovations
Scaled Sales Recruitment and Onboarding with SRU

Background:
TAP Innovations provides mid-market companies with technology solutions to integrate and optimize multiple systems. Their services cater to industries such as healthcare and restaurants, addressing operational inefficiencies. Despite their growth, recruiting and training sales executives was a persistent challenge.

How Apex Energy
Solutions Scaled Recruitment and Retention with SRU

Background:
Apex Energy Solutions is the largest triple-pane window dealer in the United States, operating in 25 cities nationwide. Their business focuses on energy-efficient replacement windows and doors, with a commission-based sales model that demands consistent recruitment and training to support growth.

How 98 Buck Social Streamlined Recruitment and Improved Candidate Quality with SRU

Background:
98 Buck Social provides social media, advertising, and digital marketing services. As the business grew, maintaining a steady pipeline of sales talent became critical to their success.

How PMA USA Scaled
Recruitment and Achieved Record Growth with SRU

Background:
PMA USA (Performance Matters Associates) specializes in supplemental health insurance, offering policies for cancer, heart conditions, accidents, and life insurance. With a nationwide presence, the Ohio organization needed to streamline recruiting to meet their ambitious growth targets.

How Manchac
Roofing Scaled Recruitment and Onboarding with SRU

Background:
Manchac Roofing specializes in door-to-door sales, focusing on insurance restoration for homeowners. Their process involves guiding clients through insurance claims to secure new roofs, a technically complex sales model requiring skilled and well-trained representatives.

How Door Driven
Scaled Recruitment and Built a High-Performing Sales Team with SRU

Background:
Door Driven specializes in door-to-door fiber internet sales for Bright Speed, operating across 20 states in the South, Midwest, and East Coast. As a growing organization, they needed a scalable recruitment solution to expand their team and achieve their growth goals.

How Apollo Energy Streamlined Recruitment and Boosted Team Growth with SRU

Background:
Apollo Energy is a solar sales and marketing organization focused on providing clean energy solutions. To achieve its growth objectives, Apollo Energy required a scalable and efficient recruitment system to consistently onboard high-performing sales representatives.

How Chris George Transformed Recruitment and Onboarding for His Automotive Dealership

Background:
Chris George operates a dealership specializing in new and used Kia, Mazda, and Hyundai vehicles. To maintain and grow his team, Chris needed an effective system for recruiting and retaining sales professionals, particularly in a highly competitive market.

How JJ Kramer
Scaled and Streamlined Recruitment for The Kramer Agency

Background:
JJ Kramer is the owner of The Kramer Agency, specializing in final expense insurance for seniors. The agency, a leading part of a national brand, serves eight states with over 50 producers and has earned recognition as the 2023 Agency of the Year. Despite its success, The Kramer Agency faced challenges in scaling its recruitment processes effectively.

How This Tax Company
Transformed Recruitment and Scaled Their Sales Team

Background:
Stephen Waters is the Head of Recruiting and Marketing for a company specializing in helping commercial building owners save on taxes through advanced depreciation strategies. With the potential for significant growth, the company faced challenges in building a robust sales team and maximizing its recruitment efforts.

How Swipy Scaled
Their Sales Team from 4 to 25 Reps in Just Two Months

Background:
Carl, Founder and CEO of Swipy, leads a cutting-edge e-commerce and AI growth platform specializing in supporting brick-and-mortar businesses, primarily restaurants. With ambitious goals to scale rapidly and build a robust commission-based sales team, Swipy faced challenges in recruitment and onboarding processes.

How Bright Star Auctions Streamlined Recruitment and Achieved Hiring Success with SRU

Background:
Bright Star Auctions is a heavy equipment auction company headquartered in Middlebury, Indiana, with liaison offices in Tennessee, Pennsylvania, North Carolina, Ohio, and Missouri. They specialize in connecting buyers and sellers of heavy equipment through a trusted auction process. Despite their industry expertise and regional presence, Bright Star Auctions struggled to efficiently recruit qualified sales agents to support their growing operations.

How Strategies for Wealth Streamlined Recruitment and Attracted Top Talent with SRU

Background:
Strategies for Wealth is a New York City-based financial planning firm that specializes in empowering clients through innovative financial strategies. The firm had a growing demand for skilled financial professionals to join their team but lacked a structured recruitment process to meet their hiring goals.

How Axia Partners
Revolutionized Recruitment and Training with SRU

Background:
Axia Partners is the largest distribution channel in the nation for marketing long-term care insurance, serving consumers, professional associations, and employers. The company thrives on recruiting independent commission-based agents, making the recruitment process critical to its success.

How Envision Strategic
Partners Transformed Recruitment
with SRU

Background:
Envision Strategic Partners staffs and supports pre-need funeral and cemetery counselors for over 120 family-owned mortuaries nationwide. Recruiting for this niche industry presented unique challenges, particularly in maintaining a steady pipeline of qualified candidates while balancing time-consuming administrative tasks.

How Mallard Roofing and Construction Streamlined Recruitment and Increased Retention with SRU

Background:
Mallard Roofing and Construction operates in Oklahoma and Arkansas, specializing in roofing and construction services. The company’s growth hinged on recruiting and retaining top-tier sales talent, but the process was cumbersome, time-consuming, and inconsistent. Jacob Chic, Mallard’s Recruiting Manager, joined the company a year ago to tackle these challenges. With a background in sales but new to recruitment, Jacob needed a system that could simplify and optimize the hiring process.

How Smooth RSR
Scaled Recruitment and Raised Revenue Goals with SRU

Background:
Smooth RSR, a roofing and solar sales company based in Eastern North Carolina, has been steadily growing for 14 years. With ambitions to scale to seven and nine figures, the company needed a faster and more efficient way to expand its sales team. Anthony, the founder, previously relied on relationship-based recruitment, cold outreach, and chance encounters to find candidates—a method that was unpredictable and time-consuming.

How ProPharma Distribution Revolutionized Recruitment and Scaled Their Sales Team with SRU

Background:
ProPharma Distribution specializes in distributing injectable medications to operating rooms across the United States. Despite a solid foundation built over 20 years, they struggled with maintaining a strong sales team, often battling high turnover rates and difficulty sourcing quality candidates. Charles Snider, co-founder of ProPharma, recognized the need for a game-changing approach to recruitment to overcome these challenges and scale their operations effectively.

How Sonic Leveraged
SRU to Scale Recruitment and Achieve Success in 2023

Background:
Sonic, a leading internet service provider in California, specializes in delivering Fiber Optic internet services to residential and business customers. With a growing footprint across California and plans for expansion beyond the state, Sonic needed a robust and scalable solution to recruit and build their sales team efficiently. Ashley, Sonic’s Senior Recruiter, has worked with Sales Recruiting University (SRU) over the past two years to address the company’s expanding recruitment needs.

How Evergreen Roofing
and Solar Transformed Recruitment with SRU

Background:
Evergreen Roofing and Solar, led by Director of Operations JC Cordova, is a company committed to delivering top-tier roofing and solar solutions. However, like many businesses in the industry, Evergreen faced significant challenges in recruiting high-quality sales representatives to support its growth.

How Nancy Kiski
Insurance Agency Transformed Recruitment with SRU

Background:
Nancy Kiski Insurance Agency is a full-service property and casualty insurance company that has been serving clients for over 24 years. Nancy Kiski, the owner and operator, had historically struggled with recruitment, having only onboarded one employee outside of her family during the company’s tenure. The agency recently expanded into selling final expense coverage and needed a scalable solution to build a robust sales team for this new venture.

How Palm Beach
Autographs Doubled Their Sales Team with SRU

Background:
Palm Beach Autographs is a premier sports and entertainment memorabilia company specializing in silent auctions that benefit charities across the country. Co-founded by Steve Dodson, the company has a bold vision to expand its footprint nationwide, building on strong partnerships like their collaboration with LA Fitness.

How Andy Smith
Becamethe Top Recruiter at Power PBC with SRU

Background:
Power PBC is a national solar company operating in 26 states, known for empowering its consultants to grow their teams and businesses. Andy Smith, with a direct sales background, wanted to build a scalable, predictable recruiting system to help him focus on both sales and leadership.

How Legal Business
Group Revitalized Recruitment and Boosted Team Quality with SRU

Background:
Legal Business Group, led by Mike Legal, specializes in merchant service processing with a primary focus on providing online ordering solutions for small to medium-sized restaurants. These services help local businesses compete with major platforms like GrubHub, Uber Eats, Postmates, and DoorDash.

How U.S. Health Advisors Elevated Recruitment Consistency and Volume with SRU

Background:
U.S. Health Advisors (USHA) specializes in helping small businesses and self-employed individuals find affordable health coverage. Known for its robust recruiting and training systems, USHA continually seeks ways to streamline and scale its recruitment process.

How Roofsmith Restoration Scaled Multistate Recruitment and Achieved 80% Retention with SRU

Background:
Roofsmith Restoration operates in Cleveland, Cincinnati, Nashville, and Fort Myers, Florida, providing roofing, siding, gutters, and insulation services. As a growth-oriented company, Roofsmith sought to expand its sales team across multiple locations but faced challenges in achieving consistent and scalable recruitment success.

How Pro Roofing and Restoration Achieved Predictable Growth and High-Performing Reps with SRU

Background:
Pro Roofing and Restoration specializes in helping homeowners restore their properties to pre-storm condition. With an ambitious growth mission, they explored various recruitment strategies, including word-of-mouth, TV commercials, and statewide campaigns, but struggled to achieve consistent results.

How Commission Only Closers Scaled Hiring and Unlocked Unlimited Growth with SRU

Background:
Commission Only Closers specializes in partnering with companies to sell high-ticket items on a commission-only basis. Their expertise lies in training and managing skilled closers, but scaling their team was a significant roadblock.

How Warrior Realty
Group Built a High-Performing Sales Team with SRU

Background:
Warrior Realty Group specializes in residential real estate sales, providing top-notch services to homeowners and buyers. Despite their expertise in real estate, recruiting high-performing commission-based agents was a persistent challenge.

How Modern Roofing
Scaled Their Sales Team with SRU

Background:
Modern Roofing specializes in storm damage restoration and retail roofing services, operating in the panhandle of West Virginia and Pennsylvania. While excelling in service delivery, they struggled with recruiting and scaling their sales team efficiently.

How Tech Pedal Streamlined Recruitment and Built a Scalable Sales Team with SRU

Background:
Tech Pedal is an enterprise software company specializing in solutions for the automotive industry. As a fast-growing organization with a remote work setup, they faced significant challenges in recruiting and onboarding a scalable, high-quality sales team.

How HealthMarkets Transformed Recruiting and Achieved 10x Growth with SRU

Background:
HealthMarkets is a health insurance agency dedicated to guiding individuals, families, and self-employed individuals through the complexities of the health insurance and Medicare marketplaces. Operating across multiple territories, the agency was seeking a more efficient and scalable solution to build its sales team.

How Meridian Restoration Streamlined Recruitment and Scaled Growth with SRU

Background:
Meridian Restoration specializes in exterior restoration with a focus on storm damage. As the company sought to scale its operations, it struggled with an inefficient recruitment process that consumed significant time and resources.

How a Texas Storm
Restoration Roofing Company Transformed Recruitment and Scaled Sales with SRU

Background:
Operating in the competitive Texas storm restoration market, this roofing company struggled to build a consistent and scalable sales team amidst a challenging labor market.

How Custom Solar
Scaled Nationwide Recruitment
with SRU

Background:
Custom Solar, a nationwide solar energy company operating in 30 states, had struggled with consistent recruitment and scaling of their sales team. For over a decade, owner Brian Cooper managed recruitment independently with minimal success, limiting the company's growth potential.

How a Water Filtration
Company Transformed Recruitment with SRU

Background:
Based in Miami, Florida, this water filtration and purification company struggled to build a scalable and predictable sales team. Recruitment was inconsistent and time-consuming, relying on referrals and outdated methods, leaving the company unable to grow efficiently.

How Spartan Energy
Revolutionized Recruitment and Scaled with SRU

Background:
Spartan Energy, a commercial electricity brokerage in Texas, faced significant challenges in recruitment as they sought to grow their sales team. Operating in a highly competitive, deregulated energy market, the company had ambitious plans to expand across Texas and into other states.

How Seniors Home
Services Scaled a National Sales Team with SRU

Background:
Seniors Home Services provides comprehensive products and services to help seniors live independently and safely at home. Partnered with home healthcare agencies across the United States, the company works to address the needs of seniors and their families, especially after acute health events. Despite a clear mission and demand for their services, the company had no structured recruitment process and struggled to build the necessary sales team to scale operations nationally.

How This Energy Supplement
Company Scaled Retail Sales Teams with SRU

Background:
Jason Navarro’s energy supplement company has been operating since 2012, focusing on creating full-body health through their products. The primary sales channel involves in-store demos, but prior to working with SRU, the company faced significant challenges in scaling its sales team due to a lack of structure and reliance on sporadic recruitment methods.

How This Financial
Services Company Transformed Their Recruiting Results with SRU

Background:
Timothy Ricemus leads a financial services company focused on helping families protect their income, eliminate debt, and invest in brighter futures. Despite the company’s strong mission, its recruitment process was plagued by inefficiencies, high costs, and limited results.

How Brandon
J Roofing Added $15 Million In Sales Revenue with SRU

Background:
Brandon J Roofing, based in St. Louis, Missouri, is the region’s top residential roofing company out of over 1,400 competitors. Brandon J, the owner, prides himself on building leaders and fostering a high-performance culture. Despite his company’s success, recruiting the right sales reps was an ongoing challenge, hampered by inefficiency and inconsistency.

How Design Windows
& Doors Scaled Their In-Home Sales Team with SRU

Background:
J.R. Pintolino owns a brick-and-mortar window and door construction company. Recruiting and building a reliable sales team had been a persistent challenge due to inefficiencies and a lack of structure.

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How Gold Medal Roofing Achieved Exceptional Growth and Retention with SRU

Background:

Gold Medal Roofing is a roofing company with a unique mission: to help individuals live their dream lives by providing unmatched income opportunities and an exceptional sales experience. However, like many companies in their industry, Gold Medal Roofing struggled with high turnover and inefficiencies in recruiting and training sales representatives.

The Challenge:

Prior to partnering with Sales Recruiting University (SRU), Gold Medal Roofing faced:

  • 100% turnover in their sales team.
  • Painful and time-consuming recruitment processes that yielded inconsistent results.
  • A lack of scalable systems to ensure competency and confidence among new hires.

 

The Solution:

Gold Medal Roofing partnered with SRU to revolutionize their recruiting and training processes. Together, they developed a comprehensive approach that included:

  • Building a custom new hire training university (Gold Medal University) to automate and standardize onboarding and skill development.
  • Implementing a group interview process to dramatically increase efficiency and candidate volume.
  • Redesigning their compensation plan to align with reps’ growth in competency and performance.

 

Results:

  1. Exceptional Growth and Retention:
    • Increased their sales team from 34 reps in December to 83 reps in just two months.
    • Retained 47 of 49 new hires, an outstanding retention rate for the industry.
    • Built a scalable recruiting process that allowed them to consistently onboard new reps while maintaining high retention and performance.
  2. Time Savings and Efficiency:
    • Gold Medal University saves 60–80 hours per recruit per month by automating training on contracts, inspections, and other critical sales tasks.
    • The group interview process eliminates wasted time chasing uninterested candidates, focusing only on engaged, high-quality applicants.
  3. Improved Performance and Opportunity:
    • Reps trained through Gold Medal University consistently demonstrate increased competency and confidence, resulting in better sales performance.
    • Their efficient recruiting system attracted a $19M franchise looking to join the Gold Medal Roofing brand. This franchise recognized the value of SRU’s process and opted to integrate under Gold Medal Roofing, citing their ability to quickly scale sales teams as a key differentiator.
  4. Strategic Vision for Leadership Development:
    • SRU is working with Gold Medal Roofing to develop additional training modules focused on leadership development.
    • These efforts aim to recruit and train leaders from other companies, further solidifying Gold Medal Roofing’s reputation as an industry leader.

 

Key Testimonial:

“There’s no possible way anyone can know their business as well as SRU knows theirs. They’re professionals who understand recruiting, retention, and development better than anyone. Partnering with them allows us to focus on what we do best while achieving remarkable growth and retention.” — Doug, Gold Medal Roofing

 

What Exceeded Expectations:

  • The volume and quality of applicants. For example, a single group interview attracted 16 applicants, with 14 progressing to training—a conversion rate unheard of in traditional recruiting.
  • The ability to transform recruiting into a scalable, repeatable process that not only attracts reps but also entices entire companies to join their brand.
  • The impact of Gold Medal University, which fosters a culture of competency and confidence among reps, reducing the burden on leadership to provide repetitive training.

 

Conclusion:

With SRU’s expertise, Gold Medal Roofing has achieved unprecedented growth and retention, while saving time and improving operational efficiency. Their partnership with SRU has positioned them as a leader in the roofing industry, capable of attracting top talent and entire businesses under their brand.

Interested in transforming your recruitment and training processes? Contact SRU today to see how we can help your business achieve similar results.

How PCBancard Transformed Recruitment and Training with SRU

Background:

PCBancard, a merchant services provider specializing in credit card processing solutions for businesses, faced significant challenges in recruiting and training sales representatives. Their previous recruitment process was time-consuming, inefficient, and yielded limited results.

The Challenge:

Before partnering with Sales Recruiting University (SRU), PCBancard relied on one-on-one interviews and traditional job platforms like Indeed to find candidates. This approach required extensive manual effort, including sifting through applications and conducting individual interviews, often with underwhelming results. The process was draining, inefficient, and hindered their ability to scale their sales team effectively.


The Solution:

PCBancard partnered with SRU to streamline and scale their recruitment and training processes. SRU implemented a tailored recruiting strategy, introduced group interviews, and helped PCBancard build a customized new hire training university to automate onboarding.

Key improvements included:

  • A system to recruit at scale with up to 100 candidates per webinar, streamlining initial screening and interest.
  • The ability to screen for specific backgrounds (e.g., sales experience) and attract a higher-quality talent pool.
  • A customized onboarding training university to address PCBancard’s unique needs and industry-specific nuances.


Results:

  1. Time Savings and Efficiency:
    • PCBancard shifted from inefficient one-on-one interviews to recruiting 30–40 candidates at once through webinars.
    • Weekly recruiting cycles now save tens of hours, allowing leadership to focus on scaling the business.
  2. Volume and Quality Increase:
    • Each recruiting cycle attracts 100 candidates, with 70% attending webinars and 70–80% progressing to one-on-one interviews.
    • Weekly hires average 15 high-quality reps, with greater flexibility to be selective in their recruitment process.
  3. Improved Performance:
    • A recent recruit, hired and trained through SRU’s process, closed five deals in their first 30 days, a remarkable achievement for the merchant services industry.
    • Overall, the new process yields more productive reps compared to their previous “burn and turn” approach.
  4. Tailored Training Automation:
    • SRU worked closely with PCBancard to create a new hire training university customized to their industry’s unique requirements.
    • The training program reduced onboarding time by 15-20+ hours weekly, allowed them to scale their team larger and faster, and ensured new reps were well-prepared, even for complex sales scenarios.


Key Testimonial:

“It’s a no-brainer. If you’re spending a week trying to hire five people, why not partner with SRU to get 15 in just a couple of days? Time is money in our industry, and SRU has saved us both.” — Ryan, Partner at PCBancard


What Exceeded Expectations:

  • The sheer volume of qualified candidates, generated with minimal ad spend.
  • The ability to identify and hire top performers who may not fit a cookie-cutter mold but bring immense potential.
  • SRU’s proactive approach to research and customization for their specific industry needs.


Conclusion:

With SRU’s support, PCBancard has revolutionized its recruitment and training processes, achieving unprecedented efficiency, higher-quality hires, and significant business growth. By saving time, increasing candidate volume, and automating training, PCBancard can now scale confidently while focusing on its core mission.

Interested in transforming your sales recruitment and training? Contact SRU today to learn how we can help your business achieve similar results.

How Synergy Sales Co Streamlined Sale Team Growth with SRU

Background:

Synergy Sales Co is a direct sales firm that partners with Fortune 500 telecommunications companies. As the company experienced rapid growth, it faced significant challenges in recruitment and training, struggling to maintain efficiency and scalability.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Synergy Sales Co described their recruitment and training processes as “controlled chaos.” Key issues included:

  • A lack of structured systems to manage rapid growth.
  • Inefficient processes that consumed significant administrative time.
  • Difficulty finding and retaining qualified candidates suited to their needs.


The Solution:

SRU partnered with Synergy Sales Co to implement a scalable and effective recruiting and training system. This included:

  • Streamlining recruitment processes to attract and identify qualified candidates while weeding out those who weren’t a good fit.
  • Supporting the development and implementation of their training processes using Thinkific, an online learning platform.
  • Reducing administrative time spent on orientation and onboarding calls.


Results:

  1. Increased Efficiency:
    • The new streamlined orientation process saves 2–4 hours of administrative time per week.
    • SRU’s support bridged the gap between being a growing small business and operating like a well-structured corporation.
  2. Improved Hiring Results:
    • Synergy Sales Co now runs two presentations per week, resulting in 3–5 new hires monthly, ranging from entry-level to leadership positions.
    • The quality of hires has significantly improved, with SRU’s system effectively filtering candidates to find the best fit for the company.
  3. Exceptional Support:
    • The SRU team, particularly their liaison Christie, exceeded expectations by providing responsive and personalized support.
    • Changes or updates to the process are addressed within 24 hours, ensuring smooth operations and minimal disruptions.
  4. Streamlined Training:
    • With SRU’s help in implementing Thinkific, Synergy Sales Co has a modern, efficient training platform that allows them to onboard new hires effectively.


Key Testimonial:

“SRU has been an incredible force. You’ve allowed us to find qualified candidates, streamline our training processes, and save hours of time each week. The support from the team has exceeded my expectations—it’s been a game-changer for our business.” — Isen, Chief of Staff at Synergy Sales Co


What Exceeded Expectations:

  • The responsiveness and quality of support provided by SRU’s team, ensuring changes are made quickly and efficiently.
  • The ability to implement scalable systems that align with Synergy Sales Co’s rapid growth and future goals.


Conclusion:

By partnering with SRU, Synergy Sales Co transformed its recruitment and training processes, enabling them to scale efficiently, attract top talent, and save valuable time. With SRU’s tailored solutions and exceptional support, Synergy Sales Co is now positioned to continue its growth while maintaining high standards of efficiency and professionalism.


Ready to take your recruitment and training processes to the next level? Contact SRU today to learn how we can help your business achieve similar results.

How Team Technology Built a Scalable Recruiting Process with SRU

Background:

Team Technology provides high-level technology solutions to businesses, delivering expertise and support in the IT space. Initially, the company’s growth was limited by its lack of a proactive recruitment system, relying solely on referrals to find new sales talent.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Team Technology faced:

  • No formal recruiting process, starting “flat-footed at zero.”
  • A sales team consisting only of Joe Bowers and one other individual, limiting their capacity for growth.
  • A lack of proactive hiring to build a scalable sales team capable of managing the long B2B technical sales cycles typical in their industry.


The Solution:

SRU partnered with Team Technology to establish a comprehensive recruiting system that could identify high-quality candidates suited to their technical sales process. This included:

  • A hands-on approach to manage the recruitment process and align candidates with the company’s specific needs.
  • Building a pipeline of quality candidates to fuel their expansion efforts.
  • Providing consistent support and guidance to streamline hiring.


Results:

  1. Initial Hiring Success:
    • Hired nine candidates within the first 30 days, retaining four active team members who are excelling in their roles.
    • Candidates onboarded showed strong alignment with the company’s technical sales needs, even within the demanding IT sector.
  2. Improved Candidate Quality:
    • The caliber of candidates exceeded expectations, with SRU presenting high-quality individuals who fit the company’s sales environment.
    • This allowed Team Technology to focus on onboarding and supporting top-tier talent, minimizing time spent on unsuitable candidates.
  3. Exceptional Support:
    • SRU’s team provided exceptional assistance, with a dedicated liaison offering hands-on support to ensure seamless alignment of the recruiting process.
    • Even during busy periods, the team was a reliable resource for managing recruitment and maintaining focus on growth.


Key Testimonial:

“The quality of candidates has been amazing. SRU found people who fit our needs and gave us great opportunities to hire top talent. Their team treats us like a baby—we can lean on them, and they make sure everything is aligned.” — Joe Bowers, Team Technology


What Exceeded Expectations:

  • The high-quality candidates presented by SRU, enabling Team Technology to recruit skilled individuals even in the competitive IT sales market.
  • SRU’s proactive approach, transforming recruitment from a reactive, referral-based process into a scalable, efficient system.


Conclusion:

With SRU’s support, Team Technology established a scalable recruitment process, enabling the company to hire and retain top-tier talent while focusing on long-term growth. SRU’s tailored approach, exceptional support, and ability to identify high-quality candidates have positioned Team Technology for continued success in the competitive IT industry.


Looking to transform your recruiting process? Contact SRU today and discover how we can help your business achieve similar results.

How DeVore Capital Accelerated Recruitment and Expansion with SRU

Background:

DeVore Capital is a multi-licensed construction, real estate, and development company specializing in residential and commercial roofing. As their roofing services became a primary revenue driver, DeVore Capital sought to scale their sales team and streamline operations while maintaining high-quality hiring standards.

The Challenge:

Before partnering with Sales Recruiting University (SRU), DeVore Capital faced:

  • Inefficient and frustrating recruiting processes, with no specialized team or system in place.
  • Lack of scalability, as their sales managers struggled to balance recruiting with managing the sales team.
  • Time-consuming manual efforts, including navigating job boards like Indeed, which yielded limited ROI.
  • Difficulty finding top-quality sales talent, hindering their ability to expand.


The Solution:

SRU partnered with DeVore Capital to transform their recruitment and onboarding process by:

  1. Implementing a structured recruiting system to attract high-quality candidates quickly.
  2. Custom-building DeVore Capital University, a digitized training platform to onboard and train new hires efficiently.
  3. Streamlining processes for both roofing and real estate divisions, enabling scalability across multiple locations.


Results:

  1. Improved Recruiting Efficiency:
    • Conducted five recruiting sessions over seven weeks, hiring seven full-time sales reps while maintaining high standards for quality and culture fit.
    • Created a robust pipeline of candidates, leading to oversupply at times, allowing DeVore Capital to pause recruiting temporarily to focus on onboarding.
  2. High-Quality Candidates:
    • Transitioned from a “hire everyone” approach to targeting 8s, 9s, and 10s in terms of quality and culture fit.
    • Rejected candidates who didn’t meet expectations, resulting in a stronger, more cohesive sales team.
  3. Time Savings and Scalability:
    • SRU’s process consistently delivered 40 candidates per Zoom recruiting call, with high attendance rates exceeding initial expectations.
    • Provided tools to recruit and train in multiple locations, enabling geographic expansion without spreading leadership too thin.
  4. Enhanced Training with DeVore Capital University:
    • The digitized training system supports continuous education for new hires during their first 30–60 days.
    • Leadership can focus on strategic growth rather than repeating training sessions, saving time and resources.
    • Leadership plans to extend the training model to their real estate division, recognizing its success with the roofing team.


Key Testimonial:

“There’s no doubt that nobody can put this type of recruiting effort in a package like SRU. If you can write a check for speed, write the check. They’ve transformed our recruiting process and allowed us to scale faster than we ever imagined.” — Wes Dies, DeVore Capital


What Exceeded Expectations:

  • Unmatched candidate volume and attendance: SRU consistently delivered packed Zoom calls with high attendance rates exceeding 30%, far outperforming expectations.
  • Speed and efficiency: Recruiting results that would take weeks or months to achieve manually were accomplished in days with SRU’s strategic support.
  • Custom training platform: SRU’s team efficiently built DeVore Capital University, understanding their specific goals and creating a scalable solution for training.


Future Outlook:

DeVore Capital’s partnership with SRU has set the stage for aggressive growth in 2025, including:

  • Expanding to additional locations while maintaining high recruiting and training standards.
  • Launching a real estate recruiting initiative with SRU’s support, leveraging proven strategies from the roofing division.
  • Continuing to optimize recruitment and onboarding to fuel long-term success across all divisions.


Conclusion:

By partnering with SRU, DeVore Capital transformed their recruiting and training processes, saving time, increasing candidate quality, and laying the groundwork for sustained growth. With SRU’s strategic support, DeVore Capital is poised to expand into new markets and elevate both their roofing and real estate operations.

Ready to accelerate your business growth? Contact SRU today to learn how we can help your business achieve similar results.

How Dandale Fence Company Streamlined Recruiting and Increased Efficiency with SRU

Background:

Dandale Fence Company specializes in residential fence installations and has a growing sales team. Tyler Kent, the Sales Director, faced significant challenges balancing his dual roles of overseeing the sales team and managing recruiting, onboarding, and training processes.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Dandale Fence Company struggled with:

  • Time-intensive recruiting processes: Tyler was spending five times more effort than necessary on tasks like sifting through job board listings, setting up interviews, and conducting phone screenings.
  • Limited capacity: Recruiting one candidate at a time, with occasional small classes of two.
  • High turnover: A lack of an efficient system led to low retention, wasting time, energy, and resources.


The Solution:

SRU implemented a comprehensive recruiting and onboarding solution for Dandale Fence Company, including:

  • Group interviews: A more efficient approach to recruiting, enabling Tyler to evaluate multiple candidates simultaneously.
  • Streamlined processes: SRU took on administrative and organizational responsibilities, freeing Tyler to focus on high-priority tasks as Sales Director.
  • Improved candidate sourcing: SRU provided a steady pipeline of high-quality candidates, increasing both volume and quality.


Results:

  1. Massive Time Savings:
    • Tyler reduced his recruiting time investment by 500%, allowing him to focus on key responsibilities as Sales Director.
  2. Improved Volume and Quality:
    • Recruiting efforts shifted from one-at-a-time hires to larger classes with 2–3x more candidates, improving efficiency.
    • Candidate quality also increased significantly, resulting in stronger hires and higher retention rates.
  3. Exceeded Expectations:
    • Initially skeptical, Tyler and the company’s COO, Tony, found that 90–95% of SRU’s promises were fulfilled, far exceeding their expectations.
    • Key account managers provided exceptional support, ensuring seamless communication and execution.
  4. Higher Retention and Reduced Turnover:
    • Tyler noted that SRU’s approach helped mitigate the disheartening turnover experienced before, providing a sense of security and confidence in the recruiting process.


Key Testimonial:

“If you’re interested in saving time, money, and scaling your business, SRU is something you need to talk to. They’ve streamlined our recruiting process and exceeded expectations at every turn.” — Tyler Kent, Sales Director at Dandale Fence Company


What Exceeded Expectations:

  • The group interview process dramatically improved efficiency, allowing for greater candidate volume without sacrificing quality.
  • Exceptional communication and support from SRU’s account managers, who consistently ensured smooth processes and provided timely updates.
  • Results surpassed initial expectations, converting a skeptical outlook into confidence and satisfaction.


Conclusion:

With SRU’s expertise, Dandale Fence Company transformed their recruiting process, saving time and resources while improving the quality of their hires. By enabling Tyler to focus on his core responsibilities, SRU positioned the company for growth and scalability.


Looking to save time, reduce turnover, and grow your team efficiently? Contact SRU today to discover how we can help your business achieve similar results.

 

How War Consulting Transformed Recruiting Efficiency and Scaled Their Sales Team with SRU

Background:

War Consulting is a storm restoration specialist with branches in North Carolina and Virginia. The company focuses on roofing, siding, and gutters, delivering high-quality solutions for residential and commercial clients. Despite their success, recruiting and building a sales team was a significant challenge.

The Challenge:

Before partnering with Sales Recruiting University (SRU), War Consulting experienced:

  • Time-consuming manual recruiting efforts, including managing ads on Facebook and Google with little ROI.
  • Low candidate volume and poor fit, resulting in significant time wasted screening and interviewing unsuitable candidates.
  • Minimal results over long periods, averaging just 2–3 new hires every five months despite substantial effort.


The Solution:

SRU revolutionized War Consulting’s recruiting process by:

  1. Managing job ad creation and promotion to attract higher-quality candidates.
  2. Conducting group interviews to maximize efficiency and reduce time spent on individual screenings.
  3. Providing exceptional support, handling scheduling and technical issues seamlessly to ensure smooth operations.


Results:

  1. Dramatic Increase in Efficiency:
    • Recruiting volume increased exponentially, with 7–12 qualified candidates per session, compared to just a handful over months before SRU.
    • The streamlined process saves an entire week’s worth of time per month, freeing leadership to focus on other priorities.
  2. Improved Candidate Quality:
    • Consistently high-quality candidates, with group sessions averaging 10–30 participants, significantly increasing the talent pool.
    • Out of 30 attendees per session, an average of 12 apply for the position, giving War Consulting the ability to select top performers.
  3. Exceptional Support:
    • SRU’s team provided seamless communication, rescheduling meetings within minutes when technical issues arose.
    • Scheduling, candidate preparation, and meeting logistics were handled by SRU, making recruiting feel like an in-house department.
  4. Proven Results Over Time:
    • War Consulting has partnered with SRU multiple times, keeping the program running year-round with short pauses for seasonal adjustments and training.
    • In just the last month, 3–4 meetings resulted in 30 participants per session, a stark contrast to the minimal results achieved previously.


Key Testimonial:

“Before SRU, I was wasting hours behind a computer, chasing unqualified candidates. Now, I just show up to the computer, and there are 30 people waiting for me. The efficiency and quality have been game-changing.” — Anthony Rogers, War Consulting


What Exceeded Expectations:

  • Recruiting speed and volume: SRU’s process consistently delivered 10–30 participants per session, far exceeding expectations.
  • Seamless support: The SRU team handled logistical challenges with efficiency, ensuring no interruptions in the recruiting process.
  • Streamlined onboarding: SRU’s ability to ramp up recruiting in just weeks enabled War Consulting to scale quickly.


Future Outlook:

War Consulting continues to rely on SRU for year-round recruiting, with plans to scale during peak seasons and adjust as needed for training and onboarding. The company’s leadership credits SRU with helping them achieve their goals and maintain a competitive edge.


Conclusion:

By partnering with SRU, War Consulting transformed its recruiting process, saving time, increasing candidate quality, and significantly improving efficiency. With SRU’s support, the company is well-positioned for sustained growth and continued success.

Looking to scale your sales team and improve recruiting efficiency? Contact SRU today to discover how we can help your business achieve similar results.

How Eco Water Colorado Springs Transformed Recruiting and Increased Retention with SRU

Background:

Eco Water Colorado Springs specializes in selling in-home purified water treatment systems. As a rapidly expanding branch of a company with a long-standing presence in Albuquerque and Tucson, they faced challenges in building a high-performing sales team to support their growth.

The Challenge:

Before partnering with Sales Recruiting University (SRU), the company faced:

  • Low candidate volume: Despite consistent efforts, they struggled to get qualified candidates in the door.
  • Inefficient processes: Recruiting relied on manual Indeed postings, open-door policies, and time-intensive follow-ups, often yielding unqualified candidates or no-shows.
  • High time investment: Leadership and the marketing manager spent significant time on recruiting, often with limited results.
  • Poor retention: Few candidates made it past initial interviews or training, causing frustration and inefficiency.


The Solution:

SRU implemented a structured recruiting system tailored to Eco Water’s needs, including:

  1. Group interviews: A more efficient way to screen and engage multiple candidates at once, saving time and improving the quality of hires.
  2. Streamlined processes: SRU handled promotion and initial candidate filtering, allowing leadership to focus on follow-ups and one-on-ones with the most qualified applicants.
  3. Support and training: The SRU team provided comprehensive support, ensuring smooth operations and offering ongoing resources to optimize results.


Results:

  1. Significant Time Savings:
    • Leadership saved 10–20 hours per week, previously spent chasing leads, scheduling interviews, and managing no-shows.
    • The structured process eliminated inefficiencies, enabling the team to focus on higher-value tasks.
  2. Improved Candidate Volume and Quality:
    • Group interviews consistently attracted 10–30 applicants, compared to struggling to get one or two before.
    • Quality improved dramatically, with fewer no-shows and cancellations, and more candidates progressing to one-on-one interviews and training.
  3. Increased Hiring and Retention:
    • In the first few months, the company hired 8–10 reps, retaining a core team of 8 solid performers—up from just 3 before partnering with SRU.
    • Retention improved, with 2–3 high-performing reps retained per month, meeting their exact growth needs.
  4. Revenue Growth Potential:
    • Each high-performing rep generates approximately $85,000 per month in sales, equating to $2–3 million in new revenue annually from recent hires.
  5. Cultural and Team Improvements:
    • SRU’s process helped shift the company culture by attracting high-quality, motivated reps who align with the company’s goals and values.
    • The leadership team now feels confident in scaling further, with plans to mold a new manager into the program to sustain growth.


Key Testimonial:

“The quality and culture have been the best part about working with SRU. The structure has saved me hours each week, and the reps we’ve hired are solid performers. We’ve added millions in revenue potential, and I couldn’t be happier with the results.” — General Manager, Eco Water Colorado Springs


What Exceeded Expectations:

  • Candidate quality and cultural fit: The hires not only perform well but align with the company’s mission and values, creating a cohesive team.
  • Support from SRU: The SRU team, particularly their account manager, ensured smooth execution and provided exceptional service, resolving issues quickly and efficiently.
  • Leadership program potential: Eco Water is excited to adopt SRU’s leadership training to further enhance team performance and retention.


Conclusion:

Partnering with SRU has transformed recruiting at Eco Water Colorado Springs. By saving time, increasing candidate volume and quality, and improving retention, the company is positioned to meet its growth goals, generating millions in additional revenue.


Ready to build a high-performing sales team? Contact SRU today and learn how we can help your business achieve similar results.

How Century Benefits Scaled Recruitment and Streamlined Training with SRU

Background:

Century Benefits specializes in helping seniors find affordable Medicare insurance plans. As their business grew, they needed to expand their team of agents while maintaining consistency in onboarding and training.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Century Benefits faced:

  • Disorganized recruiting processes: The company cycled through multiple recruiters, each with inconsistent methods and results.
  • Time-consuming face-to-face training: Trainers delivered varied content, leading to inconsistencies in new hire readiness.
  • Limited scalability: With only 8 agents and a fragmented approach, scaling operations was a significant challenge.


The Solution:

SRU implemented a two-fold solution to address Century Benefits’ recruiting and training needs:

  1. Structured Recruiting System: A consistent and organized approach to recruiting, ensuring a steady flow of qualified candidates.
  2. Century University: A fully automated, AI-enhanced training platform that standardizes onboarding for all new agents, ensuring consistency and efficiency.


Results:

  1. Dramatic Team Growth:
    • Increased from 8 agents to 45 agents within a year, providing the scale needed to meet growing business demands.
    • Achieved significant operational efficiency by onboarding agents in a structured and consistent manner.
  2. Standardized Training:
    • Replaced in-person, varied training sessions with a regimented online program, ensuring all agents receive the same high-quality training.
    • Improved agent readiness and reduced errors by eliminating inconsistencies between trainers.
  3. Exceptional Support:
    • SRU’s team guided Century Benefits through the process, ensuring timely completion despite the busy schedules of leadership.
    • Ongoing reminders and collaborative support ensured seamless development and implementation of the training program.
  4. Innovative AI Integration:
    • Leveraged AI to create realistic training modules, delivering content that felt personalized and professional.
    • Surpassed expectations with natural, lifelike AI delivery, making the training experience seamless for agents.


Key Testimonial:

“The structured recruiting process took us from 8 agents to 45 in just a year. With Century University, every new hire gets the same high-quality training, and nothing is missed. The support from SRU’s team was incredible—we couldn’t have done it without them.” — Justin Huff, Century Benefits


What Exceeded Expectations:

  • AI-enhanced training: The realistic, high-quality delivery of AI-based training modules far surpassed expectations, creating a professional and engaging learning experience.
  • Scalability and consistency: Century University standardized training across all new hires, providing a repeatable and reliable system for growth.
  • Support and collaboration: SRU’s team provided daily guidance and reminders, ensuring successful program development without disrupting leadership’s busy schedules.


Conclusion:

With SRU’s expertise, Century Benefits scaled their recruiting efforts and streamlined training, achieving exponential growth in team size and operational efficiency. By integrating innovative tools like AI, they created a scalable system that ensures consistent, high-quality training for all new hires.


Ready to scale your team and transform your training process? Contact SRU today to discover how we can help your business achieve similar results.

How Side by Side Fury Transformed Recruitment and Improved Retention with SRU

Background:

Side by Side Fury and Fury Motorsports specialize in the power sports industry, offering parts, services, aftermarket upgrades, and now serving as a dealer for franchise flags like High and Segway Powersports. As the business expanded into a large-scale operation with an 18,000 sq. ft. facility, recruiting qualified employees became a critical but challenging task.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Side by Side Fury faced:

  • Dreaded recruiting processes: Recruitment was time-consuming, stressful, and often yielded poor results.
  • Low applicant volume: The company struggled to attract even 4–5 candidates over months of effort.
  • Poor candidate quality: Few applicants showed up for interviews, and those who did often lacked the qualifications or fit needed.
  • Settling for subpar hires: With limited options, the company frequently hired out of necessity rather than choice.


The Solution:

SRU partnered with Side by Side Fury to create a robust recruiting and retention system, including:

  1. Streamlined recruitment process: Comprehensive tools and systems to attract, screen, and onboard high-quality candidates.
  2. High-volume applicant pool: A strategy to dramatically increase the number of qualified applicants.
  3. Retention-focused approach: Processes to ensure new hires were aligned with company culture and set up for long-term success.


Results:

  1. Dramatic Increase in Applicants:
    • Over 1,100 applicants were generated in just a few weeks with SRU, compared to 4–5 applicants over months in their previous system.
    • The company had the rare “problem” of deciding between numerous qualified candidates rather than settling for the best of poor options.
  2. Improved Candidate Quality:
    • Instead of mediocre applicants, SRU’s system consistently delivered candidates who were highly qualified and well-suited to the company’s needs.
    • The structured recruiting process ensured unqualified candidates were filtered out early, saving time and effort.
  3. Significant Time Savings:
    • SRU’s tools and processes streamlined recruiting, reducing the time spent on job postings, applicant screening, and scheduling interviews.
  4. Enhanced Retention and Business Success:
    • The retention-focused system ensured hires were set up to succeed, directly contributing to improved sales performance and overall business growth.
    • By aligning new hires with the company’s goals, Side by Side Fury secured employees who thrive in a commission-based sales environment.


Key Testimonial:

“Before SRU, recruiting was a nightmare. Now, with over 1,100 applicants in just weeks, we’re in a position where we have too many great options. SRU’s process and tools have exceeded everything we could have dreamed of.” — Spencer Rickoff, General Manager & COO, Side by Side Fury

What Exceeded Expectations:

  • Unprecedented applicant volume: SRU delivered over 1,100 applicants in weeks, compared to months of struggle for just a handful previously.
  • Improved decision-making: For the first time, Side by Side Fury could choose between multiple exceptional candidates, rather than settling for mediocre ones.
  • Retention-first approach: SRU’s system ensured hires were not only qualified but aligned with long-term success in a commission-based environment.


Conclusion:

With SRU’s expertise, Side by Side Fury transformed their recruiting process from a dreaded, ineffective chore into a streamlined, high-performing system. By attracting top-tier candidates and implementing retention-focused practices, they now have the tools to support continued growth and success.

Ready to revolutionize your recruitment and retention? Contact SRU today to learn how we can help your business achieve similar results.

How Webster.com Streamlined New Hire Training and Saved 35 Hours Weekly with SRU

Background:

Webster.com specializes in custom website design and search engine marketing. As the company grew, onboarding and training new hires became a significant time investment for leadership, taking time away from strategic initiatives.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Webster.com faced:

  • Time-intensive onboarding: Training new hires required significant live interaction, consuming tens of hours each week.
  • Inconsistent training: Different trainers and approaches led to variability in the information delivered, creating gaps in new hire knowledge.
  • Limited scalability: The manual onboarding process hindered the ability to grow the sales team efficiently.


The Solution:

SRU implemented Webster University, a fully customized training platform designed to automate and standardize the onboarding process. Key features included:

  1. Mission, Vision, and Values Introduction: Ensuring new hires align with the company’s culture from day one.
  2. Comprehensive Sales Training: Including a detailed sales process module and custom scripts tailored to Webster.com’s industry, products, and services.
  3. Clear Growth Pathways: Teaching new hires how to set and close appointments, serve clients effectively, and grow in their careers.


Results:

  1. Massive Time Savings:
    • Leadership saves 35 hours weekly, or approximately 140 hours per month, by automating the training process.
    • Onboarding is as simple as assigning new hires to Webster University, allowing leadership to focus on strategic goals.
  2. Standardized Training:
    • Every new hire receives 8–10 hours of consistent, high-quality training, ensuring no critical content is missed.
    • The structured approach eliminates variability, providing new hires with the tools to succeed from the start.
  3. Improved Perception of Leadership:
    • New hires praise the professionalism and depth of the training, often believing the company created it entirely in-house.
    • Modules like the sales process and scripts received particularly high praise, contributing to new hires’ confidence and success.
  4. Exceptional Support:
    • SRU’s team provided end-to-end assistance, guiding leadership through the development process and maintaining a supportive, patient approach.
    • Webster.com praised individual team members, such as Jerry, for their exceptional service and dedication.


Key Testimonial:

“Webster University has been absolutely fantastic. New hires think we created it ourselves—it’s that professional and detailed. And the time savings? I save 35 hours a week, which is a game-changer for our business.” — Ryan Oral, Webster.com

What Exceeded Expectations:

  • Professionalism of the platform: New hires consistently complimented the quality and structure of the training, often unaware it was outsourced.
  • SRU’s team support: From development to launch, SRU’s team went above and beyond to ensure success, even during challenging times at the company.
  • Content comprehensiveness: The training covered every aspect of Webster.com’s sales process, ensuring new hires are well-prepared for their roles.


Conclusion:

By partnering with SRU, Webster.com transformed its onboarding process, saving time, improving training quality, and creating a scalable solution for long-term growth. Webster University has set a new standard for how the company trains and prepares its sales team for success.


Want to save time and streamline your new hire training? Contact SRU today to see how we can help your business achieve similar results.

How Martin Exteriors Streamlined Recruitment and Generated $5M in Business with SRU

Background:

Martin Exteriors specializes in roofing and siding, with a focus on storm restoration, insurance claims, and retail projects. As they scaled, recruiting and building a reliable sales team became a bottleneck, consuming significant time and resources.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Martin Exteriors faced:

  • Inefficient recruitment processes: Manually sifting through platforms like Indeed, only to encounter no-shows and unqualified candidates.
  • High time investment: Recruiting required significant effort with little return, creating frustration and inefficiency.
  • Low-quality applicants: Candidates often lacked the experience or willingness to work in the roofing industry, leading to frequent drop-offs.


The Solution:

SRU provided a comprehensive recruiting solution to transform Martin Exteriors’ hiring process, including:

  1. Group interviews: Streamlined candidate screening by focusing on qualified individuals, reducing wasted time.
  2. Pre-screening and filtering: SRU handled the initial stages of recruitment, ensuring only serious and suitable candidates progressed.
  3. Support and simplicity: Weekly email updates and structured processes made it easy for leadership to focus on other aspects of the business.


Results:

  1. Improved Recruitment Efficiency:
    • Recruited 20 sales reps in just 3–4 months, far exceeding previous efforts.
    • Eliminated time-consuming tasks like sifting through job boards and conducting individual phone interviews.
  2. Higher Retention and Productivity:
    • Out of the 20 hires, 16 reps remained, a significant improvement given the challenging nature of the industry.
    • New reps contributed to the company’s success, filing 200–300 insurance claims and completing 150 roofs within a few months.
  3. Revenue Growth:
    • In just 4 months, Martin Exteriors generated $5M in business, with additional projects in the pipeline expected to boost revenue further.
  4. Time Savings and Simplicity:
    • Weekly group interviews saved hours of manual effort, allowing leadership to focus on training and managing their team.
    • SRU’s pre-screening process filtered out unsuitable candidates, eliminating the frustration of dealing with unqualified applicants.
  5. Scalable Processes:
    • With SRU’s guidance, Martin Exteriors optimized their recruiting schedule, doubling up on busy weeks and skipping less productive ones to maintain efficiency.


Key Testimonial:

“Recruiting used to be a nightmare. Now, we have a simple, streamlined process that delivers quality candidates. SRU helped us recruit 20 reps in just a few months, and we’ve already generated $5M in business. It’s been a game-changer.” — Mike D., Martin Exteriors


What Exceeded Expectations:

  • Ease of use: Weekly updates and minimal involvement made recruiting seamless for leadership.
  • Candidate quality: SRU’s filtering process eliminated unqualified applicants, reducing frustration and wasted effort.
  • Revenue impact: The streamlined process allowed the company to scale quickly, generating millions in additional revenue.


Conclusion:

By partnering with SRU, Martin Exteriors transformed their recruiting process, saving time, improving candidate quality, and driving substantial revenue growth. With a scalable and efficient system in place, they are well-positioned to continue their success and expand their operations.

Ready to streamline your recruitment and boost your bottom line? Contact SRU today to learn how we can help your business achieve similar results.

How TAP Innovations Scaled Sales Recruitment and Onboarding with SRU

Background:

TAP Innovations provides mid-market companies with technology solutions to integrate and optimize multiple systems. Their services cater to industries such as healthcare and restaurants, addressing operational inefficiencies. Despite their growth, recruiting and training sales executives was a persistent challenge.

The Challenge:

Before partnering with Sales Recruiting University (SRU), TAP Innovations faced:

  • Ineffective recruitment methods: Relying on personal networks and ad hoc efforts, which failed to yield results.
  • High costs and wasted time: Attempts to hire high-salary salespeople led to frustration and poor ROI.
  • Inability to scale: Recruiting just six sales executives over three years left the company unable to meet its growth objectives.
  • Inefficient training processes: Onboarding was inconsistent and resource-intensive, slowing the ramp-up of new hires.


The Solution:

SRU provided TAP Innovations with a comprehensive recruitment and training system, including:

  1. Structured Recruitment: Leveraging SRU’s efficient process to attract and schedule qualified candidates, ensuring a steady pipeline.
  2. Streamlined Onboarding: Developing a detailed training framework that included video modules, live sessions, and interactive learning opportunities.
  3. Nationwide Candidate Pool: Sourcing remote candidates across the U.S. to align with TAP Innovations’ flexible business model.


Results:

  1. Rapid Recruitment:
    • In just three weeks, TAP Innovations recruited six quality sales executives, a feat that previously took three years.
    • SRU scheduled 60 interviews in three days, delivering an unprecedented volume of candidates.
    • Leadership halted interviews early after securing enough qualified hires, demonstrating the efficiency of the process.
  2. Efficient Training and Onboarding:
    • Created a structured eight-day training program with 50+ hours of content, combining video, live training, and interactive exercises.
    • Daily “show and tell” sessions ensured new hires demonstrated their understanding and applied lessons in real-time.
    • Recorded live training sessions for future use, streamlining subsequent onboarding classes.
  3. High-Quality Hires:
    • Recruited a geographically diverse team with representatives in Florida, Seattle, Chicago, Boise, Kansas City, and more.
    • Candidates were well-aligned with the company’s goals and culture, boosting confidence in their long-term success.
  4. Substantial Time Savings:
    • Compressed a multi-year hiring effort into weeks, saving countless hours in the recruitment and onboarding processes.
    • Future classes are projected to be 30–40% more efficient with recorded and refined training materials.
  5. Enhanced Growth Potential:
    • With six new hires onboarded, TAP Innovations is well-positioned to expand its client base and scale operations significantly.


Key Testimonial:

“We hired six top-quality sales executives in just three weeks—a process that previously took three years. The efficiency, professionalism, and results exceeded all expectations. SRU has set our sales team on a path for exponential growth.” — John Ragsdale, Founder & CEO, TAP Innovations

What Exceeded Expectations:

  • Unmatched efficiency: SRU delivered 60 interviews in three days, compressing years of effort into weeks.
  • High-caliber candidates: Leadership was initially skeptical about finding commission-only salespeople but was impressed by the quality and fit of the hires.
  • Comprehensive support: SRU provided ongoing coaching, professional guidance, and additional resources beyond recruiting, maximizing results.


Conclusion:

Partnering with SRU allowed TAP Innovations to transform its recruitment and onboarding processes, achieving in weeks what previously took years. With a scalable system in place, TAP Innovations is poised for accelerated growth and continued success.


Ready to scale your sales team efficiently? Contact SRU today and discover how we can help your business achieve similar results.

How TAP Innovations Scaled Sales Recruitment and Onboarding with SRU

Background:

Apex Energy Solutions is the largest triple-pane window dealer in the United States, operating in 25 cities nationwide. Their business focuses on energy-efficient replacement windows and doors, with a commission-based sales model that demands consistent recruitment and training to support growth.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Apex Energy Solutions faced:

  • Inconsistent recruiting results: Struggling to attract enough candidates, often relying on inefficient methods like Indeed, Craigslist, and other traditional approaches.
  • High time investment: Leadership spent excessive hours scheduling interviews, following up with no-shows, and managing recruiting efforts, leaving little time for training and operations.
  • Retention issues: With limited time for onboarding and development, new hires frequently dropped off, leading to stagnation in growth.
  • Reactive recruitment: Apex struggled to maintain a steady pipeline of candidates, often falling behind and creating operational bottlenecks.


The Solution:

SRU implemented a comprehensive recruiting and onboarding system tailored to Apex’s needs, including:

  1. Streamlined recruiting process: Automated pre-screening, scheduling, and group interviews to attract a consistent flow of high-quality candidates.
  2. Support for high-volume recruitment: Scalable systems to address the commission-based sales model and its inherent attrition.
  3. Structured training support: Providing tools and systems to free up leadership’s time, allowing them to focus on retention and development.


Results:

  1. Increased Efficiency:
    • Leadership spends just a few hours per week on recruiting, compared to the full-time effort previously required.
    • SRU’s system handles candidate pre-screening and scheduling, allowing Apex to focus on interviewing and onboarding.
  2. Consistent Hiring and Growth:
    • Apex maintains a steady pipeline of new recruits, meeting their volume requirements for the commission-based sales model.
    • The efficiency of SRU’s process ensures that leadership can allocate more time to training and development, enhancing retention.
  3. Higher Candidate Quality:
    • The systematic approach allows Apex to filter and select candidates who align with their long-term goals and culture, rather than settling for anyone willing to apply.
    • Apex transitioned from hiring anyone who showed interest to selectively building a team of high-performing sales representatives.
  4. Scalability and Longevity:
    • Over five years, SRU has become a fundamental part of Apex’s strategy, supporting sustained growth and enabling the business to scale effectively.
    • SRU’s process has allowed Apex to expand into multiple markets while maintaining a consistent recruiting approach.


Key Testimonial:

“Recruiting was a constant struggle—one step forward, two steps back—until we partnered with SRU. Now, recruiting is efficient, and we can focus on training and retention. It’s been a game-changer for our business, and I can’t recommend them enough.” — Trevor Shell, Regional Vice President, Apex Energy Solutions


What Exceeded Expectations:

  • Efficiency and time savings: SRU reduced the time spent on recruiting from full-time to just a few hours per week, freeing leadership to focus on operations.
  • Systematic filtering: The ability to focus on high-quality candidates eliminated the frustration of dealing with unsuitable applicants.
  • Long-term impact: Over five years, SRU has become an integral part of Apex’s growth strategy, proving the reliability and scalability of their system.


Conclusion:

Partnering with SRU transformed Apex Energy Solutions’ recruiting process, enabling them to efficiently scale their team, improve retention, and focus on long-term growth. With a consistent pipeline of high-quality candidates and tools to streamline operations, SRU remains a critical component of Apex’s success.


Ready to revolutionize your recruitment and scale your business? Contact SRU today to discover how we can help your business achieve similar results.

How 98 Buck Social Streamlined Recruitment and Improved Candidate Quality with SRU

Background:

Apex Energy Solutions is the largest triple-pane window dealer in the United States, operating in 25 cities nationwide. Their business focuses on energy-efficient replacement windows and doors, with a commission-based sales model that demands consistent recruitment and training to support growth.

The Challenge:

Before partnering with Sales Recruiting University (SRU), 98 Buck Social struggled with:

  • High turnover rates: Sales reps frequently left within 1–6 months, creating constant recruiting needs.
  • Inefficient recruitment processes: Managing recruitment required significant time and resources, taking focus away from core business operations.
  • Inconsistent candidate quality: Without a streamlined process, finding the right talent was a challenge.


The Solution:

SRU implemented a structured recruitment system to address 98 Buck Social’s challenges, focusing on:

  1. Efficient recruitment sessions: Conducting two weekly sessions to attract and assess candidates.
  2. Pre-screened candidates: Writing precise job ads to attract higher-quality applicants, ensuring a more productive recruitment pipeline.
  3. Ongoing support: Providing consistent communication and quick responses to streamline the recruitment process.


Results:

  1. Significant Time Savings:
    • Leadership managed recruitment independently, saving the equivalent workload of three to four additional team members.
    • The streamlined process allowed the business to focus on operations while maintaining a steady hiring pipeline.
  2. Consistent Hiring:
    • Over the past month, eight offer letters were issued, with candidates in various stages of onboarding.
    • Weekly recruitment sessions attracted 10–15 candidates, consistently yielding 4–5 high-quality prospects for follow-up.
  3. Improved Candidate Quality:
    • Writing targeted job ads ensured the right candidates were attracted, reducing the time spent filtering through unsuitable applicants.
  4. Exceptional Support:
    • SRU’s team provided rapid and reliable communication, delivering responses within a business day, ensuring a seamless experience.


Key Testimonial:

“Recruiting used to be a constant battle. With SRU, I can handle recruiting in my day-to-day without needing a team of three or four people. The quality of candidates has been great, and the support from SRU has been phenomenal.” — Lindy, Co-owner, 98 Buck Social


What Exceeded Expectations:

  • Responsive communication: SRU’s team provided prompt and thorough support, ensuring no delays in the recruiting process.
  • Ease of integration: The structured process fit seamlessly into the company’s operations, saving significant time and effort.
  • Reliable candidate pipeline: Weekly sessions consistently produced a pool of strong candidates, enabling steady hiring.


Conclusion:

By partnering with SRU, 98 Buck Social overcame their recruiting challenges, significantly reducing time spent on recruitment while improving candidate quality. With a reliable and scalable system in place, the company can focus on growth while maintaining a steady pipeline of sales talent.

Ready to save time and improve your recruiting results? Contact SRU today and discover how we can help your business achieve similar success.

How PMA USA Scaled Recruitment and Achieved Record Growth with SRU

Background:

PMA USA (Performance Matters Associates) specializes in supplemental health insurance, offering policies for cancer, heart conditions, accidents, and life insurance. With a nationwide presence, the Ohio organization needed to streamline recruiting to meet their ambitious growth targets.

The Challenge:

Before partnering with Sales Recruiting University (SRU), PMA USA faced:

  • Time-intensive recruitment: Recruiting required individual phone calls and significant time, slowing the hiring process.
  • Inefficiencies in scheduling: Aligning schedules for interviews and follow-ups consumed valuable time and energy.
  • Limited scalability: Recruiting efforts couldn’t keep up with the company’s need for high-quality sales reps.


The Solution:

SRU provided a tailored recruiting system for PMA USA, featuring:

  1. Efficient group interviews: Consolidating candidate evaluations into 30-minute Zoom calls saved hours of effort.
  2. Streamlined scheduling with Calendly: Automating interview scheduling to eliminate back-and-forth communications.
  3. Pre-screened candidates: Delivering a pipeline of qualified candidates, allowing leadership to focus on selecting the best fit.


Results:

  1. Significant Time Savings:
    • Shifted from individual calls taking 15–30 minutes per candidate to 30-minute group interviews evaluating multiple candidates at once.
    • Automated scheduling with Calendly reduced administrative tasks, allowing leadership to focus on recruiting and training.
  2. Improved Recruitment Outcomes:
    • Increased the number of qualified candidates in the room, enabling PMA USA to efficiently identify top talent.
    • Dramatically scaled recruitment, surpassing other regions and “lapping the field” in recruitment metrics within the organization.
  3. Enhanced Efficiency and Scalability:
    • Consistently filled roles with higher-quality candidates while maintaining operational efficiency.
    • Enabled leadership to allocate more time to onboarding and development, ensuring new hires transitioned smoothly.
  4. Early ROI and Sustained Growth:
    • Initial concerns about cost were quickly alleviated as results exceeded expectations within two to three weeks.
    • The streamlined process allowed PMA USA to maintain a competitive edge, impressing the executive team and setting the stage for future growth.


Key Testimonial:

“We’re lapping the field with our recruitment numbers, and the process has been so efficient that we’re saving a ton of time while increasing results. It’s been a game-changer for us.” — Sean Cooper, Regional Manager, PMA USA


What Exceeded Expectations:

  • Effortless candidate management: SRU’s process eliminated the need for manual follow-ups and one-on-one scheduling.
  • Scalability and quality: Delivered a high volume of candidates without sacrificing quality, ensuring a steady pipeline of talent.
  • Quick results: Initial concerns about investment were alleviated within weeks as the system delivered measurable success.


Conclusion:

Partnering with SRU allowed PMA USA to revolutionize their recruiting process, saving time, increasing efficiency, and attracting higher-quality candidates. With a scalable system in place, the company is now well-positioned to continue its growth trajectory and maintain its leadership in supplemental health insurance sales.


Want to scale your recruitment and streamline hiring? Contact SRU today to learn how we can help your business achieve similar success.

How Manchac Roofing Scaled Recruitment and Onboarding with SRU

Background:

Manchac Roofing specializes in door-to-door sales, focusing on insurance restoration for homeowners. Their process involves guiding clients through insurance claims to secure new roofs, a technically complex sales model requiring skilled and well-trained representatives.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Door Driven faced:

  • No formal recruitment system: Recruitment relied heavily on word-of-mouth and personal networks, which wasn’t scalable.
  • Inconsistent onboarding: Without a structured process, bringing on and training new hires was inefficient.
  • Limited candidate pool: The informal approach meant Door Driven missed out on a broader pool of potential high-quality candidates.


The Solution:

SRU provided a comprehensive recruiting and onboarding system tailored to Door Driven’s needs, including:

  1. Automated recruitment process: Structured systems to attract and manage candidates efficiently.
  2. Group interview sessions: Streamlined the initial evaluation process, saving significant time and effort.
  3. Targeted job ads: Ensured the right candidates were attracted, improving overall quality.
  4. Scalable systems: Allowed Door Driven to hire at scale while focusing on their business goals.


Results:

  1. Efficient Recruitment:
    • Generated 1,600 applications in just a few months.
    • Conducted 12 group interviews, each with 30–40 registrants and 8–15 attendees per session.
    • Hired 16 new team members, with 8 currently active in the field.
  2. High-Quality Hires:
    • Found top-performing sales reps, including one standout hire who has significantly exceeded expectations.
    • Attracted candidates who align with Door Driven’s vision and execution strategy.
  3. Scalable Growth:
    • SRU’s systems allowed Door Driven to scale beyond word-of-mouth recruitment, ensuring consistent team growth.
    • Provided the structure needed to transition from reactive to proactive recruitment and onboarding.
  4. Time Savings:
    • Streamlined group interviews and automated processes reduced the administrative burden on leadership.
    • Allowed the team to focus on business growth and operational improvements rather than recruitment logistics.


Key Testimonial:

“This has been a game-changer and a lifesaver for us. SRU’s systems have made scaling possible, allowing us to focus on building our company rather than worrying about recruitment logistics.” — Megan, Co-owner, Door Driven


What Exceeded Expectations:

  • Seamless systems: SRU’s structured process made recruitment efficient and stress-free, eliminating the manual work of attracting and managing candidates.
  • High-quality candidates: Door Driven found exceptional talent that fit their vision and culture, far exceeding initial expectations.
  • Ease of implementation: SRU’s “plug-and-play” system required minimal effort to integrate into the business.


Future Plans:

With SRU’s scalable recruitment process in place, Door Driven plans to:

  • Continue growing their sales team to expand operations across all 20 states.
  • Leverage the structured systems to maintain quality as the team scales.
  • Focus on optimizing training and retention to maximize the impact of new hires.


Conclusion:

By partnering with SRU, Door Driven transformed their recruitment and onboarding process, enabling them to scale efficiently and build a high-performing team. With a consistent pipeline of candidates and streamlined systems, they are well-positioned for sustained growth.

Ready to scale your recruitment and build your dream team? Contact SRU today and discover how we can help your business achieve similar results.

How Door Driven Scaled Recruitment and Built a High-Performing Sales Team with SRU

Background:

Door Driven specializes in door-to-door fiber internet sales for Bright Speed, operating across 20 states in the South, Midwest, and East Coast. As a growing organization, they needed a scalable recruitment solution to expand their team and achieve their growth goals.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Door Driven faced:

  • No formal recruitment system: Recruitment relied heavily on word-of-mouth and personal networks, which wasn’t scalable.
  • Inconsistent onboarding: Without a structured process, bringing on and training new hires was inefficient.
  • Limited candidate pool: The informal approach meant Door Driven missed out on a broader pool of potential high-quality candidates.


The Solution:

SRU provided a comprehensive recruiting and onboarding system tailored to Door Driven’s needs, including:

  1. Automated recruitment process: Structured systems to attract and manage candidates efficiently.
  2. Group interview sessions: Streamlined the initial evaluation process, saving significant time and effort.
  3. Targeted job ads: Ensured the right candidates were attracted, improving overall quality.
  4. Scalable systems: Allowed Door Driven to hire at scale while focusing on their business goals.


Results:

  1. Efficient Recruitment:
    • Generated 1,600 applications in just a few months.
    • Conducted 12 group interviews, each with 30–40 registrants and 8–15 attendees per session.
    • Hired 16 new team members, with 8 currently active in the field.
  2. High-Quality Hires:
    • Found top-performing sales reps, including one standout hire who has significantly exceeded expectations.
    • Attracted candidates who align with Door Driven’s vision and execution strategy.
  3. Scalable Growth:
    • SRU’s systems allowed Door Driven to scale beyond word-of-mouth recruitment, ensuring consistent team growth.
    • Provided the structure needed to transition from reactive to proactive recruitment and onboarding.
  4. Time Savings:
    • Streamlined group interviews and automated processes reduced the administrative burden on leadership.
    • Allowed the team to focus on business growth and operational improvements rather than recruitment logistics.


Key Testimonial:

“This has been a game-changer and a lifesaver for us. SRU’s systems have made scaling possible, allowing us to focus on building our company rather than worrying about recruitment logistics.” — Megan, Co-owner, Door Driven


What Exceeded Expectations:

  • Seamless systems: SRU’s structured process made recruitment efficient and stress-free, eliminating the manual work of attracting and managing candidates.
  • High-quality candidates: Door Driven found exceptional talent that fit their vision and culture, far exceeding initial expectations.
  • Ease of implementation: SRU’s “plug-and-play” system required minimal effort to integrate into the business.


Future Plans:

With SRU’s scalable recruitment process in place, Door Driven plans to:

  • Continue growing their sales team to expand operations across all 20 states.
  • Leverage the structured systems to maintain quality as the team scales.
  • Focus on optimizing training and retention to maximize the impact of new hires.


Conclusion:

By partnering with SRU, Door Driven transformed their recruitment and onboarding process, enabling them to scale efficiently and build a high-performing team. With a consistent pipeline of candidates and streamlined systems, they are well-positioned for sustained growth.

Ready to scale your recruitment and build your dream team? Contact SRU today and discover how we can help your business achieve similar results.

How Apollo Energy Streamlined Recruitment and Boosted Team Growth with SRU

Background:

Apollo Energy is a solar sales and marketing organization focused on providing clean energy solutions. To achieve its growth objectives, Apollo Energy required a scalable and efficient recruitment system to consistently onboard high-performing sales representatives.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Apollo Energy struggled with:

  • Inefficient recruitment processes: Managing job ads, scheduling interviews, and following up with candidates was time-consuming and overwhelming.
  • Low recruitment success rates: Only 12-15% of candidates progressed through the recruitment process, resulting in limited team growth.
  • Inconsistent results: Recruitment efforts yielded subpar outcomes, with few hires and even fewer lasting contributors.


The Solution:

SRU provided Apollo Energy with a comprehensive recruitment and onboarding solution, including:

  1. Group interviews: Streamlined candidate evaluation by consolidating interviews into efficient, 20-30 minute sessions.
  2. Automated systems: Handled ad management, candidate outreach, and interview scheduling to reduce the administrative burden.
  3. Dedicated account management: Proactive communication and support ensured the recruitment process ran smoothly.


Results:

  1. Significant Increase in Recruitment Success:
    • Consistently onboarded 8-12 new hires monthly, a 2-3x improvement over prior efforts.
    • Weekly onboarding ensured a steady stream of talent to fuel business growth.
  2. Massive Time Savings:
    • Leadership saved 12-15 hours weekly by outsourcing administrative tasks and leveraging SRU’s systems.
    • This equates to 50-60 hours saved monthly, freeing up time for higher-level strategic priorities.
  3. Enhanced Candidate Quality:
    • SRU’s structured approach attracted and screened higher-quality candidates, aligning with Apollo Energy’s growth objectives.
    • Improved retention rates compared to previous recruitment methods.
  4. Consistent Support and Communication:
    • Dedicated account manager provided exceptional service, ensuring Apollo Energy remained on track with recruitment goals.
    • Responsive and proactive communication exceeded expectations.


Key Testimonial:

“The customer service and communication have been phenomenal. Everything we need is right there, and the results we were sold are exactly what we’re getting, which is rare nowadays.” — Michael Darren, COO, Apollo Energy


What Exceeded Expectations:

  • Exceptional communication: Apollo Energy was impressed by the responsiveness and professionalism of SRU’s team, which kept the process seamless and stress-free.
  • Reliability and transparency: SRU delivered on every promise, ensuring trust and confidence in the partnership.
  • Time efficiency: The ability to save significant hours weekly allowed leadership to focus on growing the business rather than managing recruitment logistics.


Future Plans:

With SRU’s recruitment process in place, Apollo Energy plans to:

  • Continue scaling its team to meet growing demand in the solar energy sector.
  • Maintain a steady flow of weekly onboarding sessions to support long-term growth.
  • Leverage the time saved to focus on operational improvements and strategic initiatives.


Conclusion:

By partnering with SRU, Apollo Energy transformed its recruitment process, saving time, increasing efficiency, and achieving significant growth in team size and quality. With consistent support and proven results, Apollo Energy is positioned for sustained success in the competitive solar energy market.

Looking to scale your sales team with ease and efficiency? Contact SRU today and learn how we can help you achieve similar results.

How Chris George Transformed Recruitment and Onboarding for His Automotive Dealership

Background:

Chris George operates a dealership specializing in new and used Kia, Mazda, and Hyundai vehicles. To maintain and grow his team, Chris needed an effective system for recruiting and retaining sales professionals, particularly in a highly competitive market.

The Challenge:

Before working with Sales Recruiting University (SRU), the dealership faced:

  • Inefficient recruitment: Low application volume, wasted time on one-on-one interviews, and inconsistent hiring outcomes.
  • Unstructured onboarding: A lack of clarity and expectations for new hires, leading to poor retention.
  • Limited scalability: Struggled to hire and onboard enough quality candidates to support growth goals.


The Solution:

SRU implemented a structured recruiting and onboarding process that included:

  1. Group interviews: Consolidated recruitment efforts, eliminating the need for time-intensive one-on-one pre-screenings.
  2. Defined expectations: Created a clear, compelling presentation that communicated the dealership’s vision and culture to potential employees.
  3. Enhanced onboarding: SRU’s systems helped formalize and streamline the onboarding process, ensuring consistency and clarity.


Results:

  1. Improved Recruitment Efficiency:
    • In just four weeks, SRU scheduled 180 candidates for group presentations, with 55% attendance.
    • Hired 14 new sales representatives during the initial month, averaging 2-3 hires per week.
  2. Enhanced Onboarding Experience:
    • Formalized the onboarding process, giving new hires a clear vision of their roles and the company’s direction.
    • Early feedback from new hires highlighted optimism and alignment with the dealership’s goals and culture.
  3. Streamlined Time Management:
    • Eliminated the inefficiencies of manual ad management and repetitive one-on-one interviews.
    • Freed up leadership to focus on other strategic initiatives by centralizing and automating recruitment.
  4. Clear Path to Retention:
    • By defining expectations upfront, the dealership began building a foundation for improved retention.
    • Ongoing efforts, supported by SRU, are expected to further increase employee loyalty and reduce turnover.


Key Testimonial:

“SRU has forced us to take what’s been rattling around in my head for years and put it on paper. The people we’ve onboarded are super optimistic because we communicated our vision upfront—not just for them, but for the company as a whole.” — Chris George, General Manager


What Exceeded Expectations:

  • Scalability: Transitioning from hiring 1-2 people sporadically to consistently onboarding multiple hires each week.
  • Comprehensive support: SRU’s guidance ensured not only recruitment success but also improvements in onboarding and retention strategies.
  • Proven process: The group interview model exceeded expectations, delivering both volume and quality of candidates.


Future Plans:

Chris plans to leverage SRU’s systems to:

  • Build a scalable recruiting and retention strategy across multiple dealerships in his group.
  • Continue refining the onboarding process to further enhance employee success and retention.
  • Advocate for SRU’s adoption at the corporate level to extend benefits across all 17 stores in the dealership group.


Conclusion:

By partnering with SRU, Chris George revolutionized his dealership’s approach to recruitment and onboarding. With a structured and scalable system, the dealership is now well-equipped to attract top talent, communicate its vision effectively, and support new hires for long-term success.

Looking to achieve similar results in your business? Contact SRU today to learn how we can help you streamline recruitment and build a high-performing team.

How JJ Kramer Scaled and Streamlined Recruitment for The Kramer Agency

Background:

JJ Kramer is the owner of The Kramer Agency, specializing in final expense insurance for seniors. The agency, a leading part of a national brand, serves eight states with over 50 producers and has earned recognition as the 2023 Agency of the Year. Despite its success, The Kramer Agency faced challenges in scaling its recruitment processes effectively.

The Challenge:

  • Lack of scalability: Recruitment efforts were inconsistent, with frequent pauses due to operational bottlenecks.
  • Process inefficiencies: Recruiting and onboarding lacked structure, making it difficult to maintain momentum.
  • Missed growth opportunities: Despite having the right tools, the agency struggled to achieve the scale JJ envisioned.


The Solution:

JJ partnered with Sales Recruiting University (SRU) to:

  1. Automate and scale recruitment: SRU’s structured recruiting process streamlined the pipeline, enabling consistent hiring.
  2. Enhance onboarding and training: By integrating SRU’s systems, the agency aligned its existing training ecosystem with proven strategies to support new hires effectively.
  3. Leverage additional resources: Weekly mastermind calls provided insights to refine recruitment and management practices.


Results:

  1. Consistent Recruitment Success:
    • 1-2 qualified hires per week: The agency now secures at least 4-8 new hires monthly, compared to occasional or no hires before partnering with SRU.
    • Reliable volume ensures steady growth while maintaining quality.
  2. Enhanced Onboarding & Retention:
    • JJ integrated SRU’s frameworks, such as the Success Blueprint and Expectation Agreement, into the agency’s existing training materials, creating a cohesive system.
    • Improved onboarding ensures that new hires are aligned with agency expectations and prepared for success, positively impacting retention.
  3. Time Savings and Focus:
    • SRU’s structured process eliminated inefficiencies, allowing the agency to focus on strategic growth rather than the minutiae of recruiting logistics.
  4. Access to Expert Guidance:
    • Weekly mastermind calls became a game-changer, providing actionable insights to refine recruitment and training practices further.


Key Testimonial:

“If I’m not getting the support, it’s because I haven’t asked for it. Once I ask, people at SRU just get on it instantly. The level of support and willingness to help has exceeded my expectations.” — JJ Kramer, Owner of The Kramer Agency


What Exceeded Expectations:

  • Culture of support: SRU’s team consistently provided timely, hands-on assistance.
  • Value-added resources: The mastermind calls offered an unexpected and highly beneficial layer of insight and guidance.
  • Recruitment consistency: SRU’s approach enabled the agency to scale in ways it hadn’t achieved previously.


Future Plans:

  • Continue leveraging SRU’s processes to maintain a steady influx of qualified candidates.
  • Expand onboarding and training systems to further improve retention and productivity.
  • Utilize mastermind insights to refine the agency’s operational strategies.


Conclusion:

By partnering with SRU, The Kramer Agency has transformed its recruitment and onboarding processes, enabling consistent growth and improved retention. With scalable systems in place and ongoing expert support, the agency is well-positioned for long-term success in the competitive insurance market.


Looking to replicate these results? Contact SRU today and take the first step toward scaling your recruitment and onboarding processes.

How This Tax Company Transformed Recruitment and Scaled Their Sales Team

Background:

Stephen Waters is the Head of Recruiting and Marketing for a company specializing in helping commercial building owners save on taxes through advanced depreciation strategies. With the potential for significant growth, the company faced challenges in building a robust sales team and maximizing its recruitment efforts.

The Challenge:

  • Organic, unstructured recruitment: Recruitment relied on referrals and ad hoc efforts, leading to inconsistent results.
  • Inefficient processes: Screening and onboarding were time-intensive, bogging down the team and limiting scalability.
  • Missed opportunities: Despite having a valuable niche, the company struggled to build a steady pipeline of high-quality sales recruits.


The Solution:

Stephen advocated for Sales Recruiting University (SRU) after extensive research, convincing leadership to invest in the full-year program. SRU provided:

  1. A structured recruiting process: Implementing group interviews, automated funnels, and a scalable system for filtering candidates.
  2. Hands-on support: A dedicated team to manage recruitment logistics, saving time and ensuring a seamless process.
  3. Proven tools and resources: Leveraging SRU’s frameworks to accelerate onboarding and ensure consistency.


Results:

  1. Consistent Recruitment Flow:
    • 2 group interviews weekly: Each session attracted 50-60 applicants, with around 30 attending live.
    • Efficient funneling: The process narrowed applicants to 6-7 serious candidates for one-on-one interviews, ensuring time was spent on the most qualified prospects.
  2. Improved Efficiency and Time Savings:
    • SRU’s system eliminated hours of administrative burden, allowing Stephen and his team to focus on strategic growth.
    • The company saved significant time previously spent on posting ads, managing applications, and scheduling interviews.
  3. High-Quality Hires:
    • The structured process ensured a steady stream of committed and qualified candidates, aligning with the company’s goals.
  4. Enhanced Support and Responsiveness:
    • Stephen praised SRU’s customer support, noting their proactive approach to managing nuances like disruptive candidates and scheduling adjustments.
    • SRU’s team felt like an extension of the company, contributing to a smooth and professional recruitment process.


Key Testimonial:

“It’s impressive what SRU has built. The team is incredibly responsive, and the system is a well-oiled machine. If you implement it right and stay focused, it works. It feels like having another team member on staff.” — Stephen Waters, Head of Recruiting and Marketing


What Exceeded Expectations:

  • Customer support: SRU’s team provided hands-on assistance, addressing even the smallest concerns promptly.
  • System efficiency: The structured funnel ensured that only serious, qualified candidates progressed, maximizing time savings.
  • Alignment with goals: The program helped define and streamline recruitment efforts, delivering consistent results faster than anticipated.


Future Plans:

  • Continue leveraging SRU’s systems to maintain a steady recruitment pipeline.
  • Expand onboarding and training to further enhance retention and productivity.
  • Integrate additional SRU tools to support long-term growth and scalability.


Conclusion:

By partnering with SRU, Stephen Waters and his company have revolutionized their recruitment and onboarding processes. The structured approach, combined with exceptional support and proven systems, has transformed recruitment from a pain point into a growth driver. With the ability to scale efficiently, the company is now well-positioned to capitalize on its niche market and achieve sustained success.

Are you ready to streamline your recruitment process and build a high-performing sales team? Contact SRU today to learn how we can help your business scale effectively.

How Swipy Scaled Their Sales Team from 4 to 25 Reps in Just Two Months

Background:

Carl, Founder and CEO of Swipy, leads a cutting-edge e-commerce and AI growth platform specializing in supporting brick-and-mortar businesses, primarily restaurants. With ambitious goals to scale rapidly and build a robust commission-based sales team, Swipy faced challenges in recruitment and onboarding processes.

The Challenges:

  1. Inefficient Recruitment:
    • Relying on one-on-one interviews, limiting scalability.
    • Low recruitment volume despite decent quality.
    • Prior model included base plus commission, making it less sustainable.
  2. Retention and Training Gaps:
    • Lack of structured onboarding and retention strategies.
    • Need for scalable processes to support ambitious growth targets.
  3. Scalability Constraints:
    • Difficulty achieving the volume needed to align with the company’s growth ambitions of 20x–30x annually.


The Solution:

Swipy partnered with Sales Recruiting University (SRU) to overhaul its recruitment and onboarding systems. SRU provided:

  1. High-Volume Recruitment Funnel:
    • Group interviews and automated systems to efficiently process large volumes of candidates.
  2. Onboarding and Retention Tools:
    • Success Blueprints, Expectation Agreements, and structured onboarding programs to set recruits up for success.
  3. Expert Coaching:
    • Continuous support and guidance to refine recruitment and retention strategies.


Results:

  1. Massive Growth in Sales Team:
    • Pre-SRU: Retained 4 sales reps over 12 months.
    • Post-SRU: Retained 25 sales reps in just six weeks, with plans to reach 100 by the end of summer.
  2. Time Savings and Efficiency:
    • Streamlined recruitment allowed Carl’s team to focus on market expansion and operational priorities.
    • Transitioned from ad hoc processes to a scalable, systematic approach.
  3. Improved Candidate Quality:
    • Surpassed expectations with the caliber and seniority of recruits.
    • Significant improvement in the hiring process, ensuring only serious and qualified candidates progressed.
  4. Retention Insights:
    • Implemented structured tools like Expectation Agreements, boosting clarity and alignment with new hires.
    • Laid the foundation for improving retention as the team grows.
  5. Market-by-Market Expansion:
    • Strategic rollouts every three weeks, accelerating to weekly launches across multiple markets.


Key Testimonial:

“SRU helped us transition from a grind of one-on-one interviews to a high-volume, scalable recruitment process. We’ve gone from retaining 4 reps in a year to 25 in just two months. The tools and processes exceeded our expectations, especially the quality of hires.” — Carl, Founder and CEO of Swipy


What Exceeded Expectations:

  • Quality of Hires: Surprised by the seniority and skill level of recruits.
  • Recruitment Volume: Achieved higher numbers than anticipated, even meeting unspoken stretch goals.
  • Support Tools: Found the Expectation Agreement and Success Blueprint invaluable for setting clear standards and motivating recruits.


Next Steps:

  1. Scaling Recruitment:
    • Continue expanding into new markets weekly, aiming for 100+ retained reps by the end of summer.
  2. Refining Retention Strategies:
    • Focus on implementing more tools and training to enhance long-term retention and productivity.
  3. Leveraging SRU’s Retention Resources:
    • Extract more value from retention coaching and systems as the team stabilizes at scale.


Conclusion:

Swipy’s partnership with SRU has transformed its recruitment and onboarding processes, enabling rapid growth and positioning the company for sustained success. With a scalable model and strategic tools, Swipy is well on its way to becoming a dominant player in its market.

Looking to scale your sales team with confidence? Contact SRU today and achieve your growth ambitions with proven systems and expert support.

How Bright Star Auctions Streamlined Recruitment and Achieved Hiring Success with SRU

Background:

Bright Star Auctions is a heavy equipment auction company headquartered in Middlebury, Indiana, with liaison offices in Tennessee, Pennsylvania, North Carolina, Ohio, and Missouri. They specialize in connecting buyers and sellers of heavy equipment through a trusted auction process. Despite their industry expertise and regional presence, Bright Star Auctions struggled to efficiently recruit qualified sales agents to support their growing operations.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Bright Star Auctions faced several key challenges:

  • Limited Reach: They lacked the tools to effectively broadcast their hiring needs to a broad and targeted audience.
  • Low Applicant Volume: Their previous efforts resulted in a small, inconsistent pool of candidates, limiting their ability to hire at scale.
  • Inefficient Screening Process: Their internal resources were stretched thin as they struggled to identify and attract qualified candidates.


The Solution:

Bright Star Auctions partnered with SRU to transform their recruiting process and meet their hiring goals. Together, they implemented:

  1. Nationwide Recruitment Campaigns: SRU expanded Bright Star’s message across the U.S., reaching a wider and more relevant audience.
  2. Efficient Candidate Screening: SRU streamlined the recruitment process, allowing Bright Star to focus only on the most qualified applicants.
  3. Improved Hiring Systems: SRU provided structured tools and processes, saving time and ensuring consistency in their approach.


Results:

Improved Hiring Success:

  • Bright Star Auctions consistently met their quarterly hiring quotas, onboarding high-quality candidates who matched their ideal agent profile.
  • The volume and quality of applicants significantly improved, allowing them to expand their team effectively.

Time Savings and Efficiency:

  • SRU’s system enabled Bright Star to focus on refining internal processes for training and retaining employees, rather than spending time on recruitment.
  • The streamlined recruitment process drastically reduced the energy spent on finding and screening candidates.

Enhanced Employee Quality:

  • Bright Star saw a noticeable improvement in the caliber of applicants, with the right candidates moving through the process and joining their team.


Key Testimonial:

“The exposure SRU has given us is incredible. We’re spending far less time recruiting, yet we’re attracting high-quality candidates who are a perfect fit for our team. The system has freed up time for us to focus on what matters most—training and retaining top talent.”
— Sherry Borg, Bright Star Auctions


What Exceeded Expectations:

  • Broader Reach: SRU’s ability to amplify Bright Star’s message nationwide helped them connect with the right candidates across various regions.
  • Streamlined Process: The recruitment system was so efficient that it allowed Bright Star to allocate resources toward improving internal operations.
  • Outstanding Customer Service: Bright Star praised SRU’s responsive and supportive team, highlighting their dedication to ensuring client success.


Conclusion:

By partnering with SRU, Bright Star Auctions has transformed its recruitment process, achieving scalable growth with less effort. The improved efficiency and quality of candidates have positioned Bright Star for long-term success in the competitive heavy equipment auction industry.


Interested in transforming your recruitment and hiring processes? Contact SRU today to learn how we can help your business achieve similar results.

How Strategies for Wealth Streamlined Recruitment and Attracted Top Talent with SRU

Background:

Strategies for Wealth is a New York City-based financial planning firm that specializes in empowering clients through innovative financial strategies. The firm had a growing demand for skilled financial professionals to join their team but lacked a structured recruitment process to meet their hiring goals.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Strategies for Wealth faced several challenges:

  • Lack of Recruitment Infrastructure: Recruitment wasn’t a core focus, and no dedicated processes existed to scale hiring.
  • Limited Exposure: They struggled to reach a broad audience with their opportunities in financial planning.
  • Entry-Level Hiring Complexity: Their model required persuading candidates to enter the financial services industry and complete certifications like Life and Health, Series 7, and SIE, making recruitment more complex.


The Solution:

Strategies for Wealth partnered with SRU to establish a scalable and efficient recruitment system. Together, they:

  1. Implemented Group Interviews: Conducted twice-weekly group interviews to efficiently screen a large number of candidates.
  2. Streamlined Candidate Screening: Developed a process to educate candidates on the certification requirements upfront, ensuring better alignment and higher quality applicants.
  3. Targeted Recruitment for Growth: Focused on recruiting entry-level talent, including recent and upcoming college graduates, to meet both short-term and long-term hiring goals.


Results:

Increased Candidate Volume:

  • Each group interview attracted 25–35 participants, totaling approximately 50 candidates per week.
  • 5–15 candidates progressed to one-on-one interviews weekly.

Consistent Hiring Pipeline:

  • On average, 1–2 candidates committed to joining Strategies for Wealth each week, meeting their recruitment goals.
  • Candidates were thoroughly informed about licensing requirements, ensuring smoother onboarding and alignment with company expectations.

Early Success Stories:

  • The first hire through SRU successfully passed their Life and Health certification and already held a Series 7 license, demonstrating the program’s ability to attract high-caliber candidates.


Key Testimonial:

“SRU has been an absolute game-changer for us. Their team feels like an extension of ours—they’re incredibly responsive, helpful, and patient as we’ve navigated this process. We’ve gained so much momentum in such a short time, and we’re confident that SRU will help us grow our team to thousands.”
— Director of Recruitment, Strategies for Wealth


What Exceeded Expectations:

  • Seamless Collaboration: The SRU team’s support and responsiveness created a strong partnership that felt like having an internal recruitment department.
  • Effortless Process: The structured and beginner-friendly approach to recruitment allowed Strategies for Wealth to focus on growing their team without needing prior recruitment expertise.
  • High-Quality Candidates: SRU’s process attracted committed and qualified candidates, even in a challenging commission-based sales environment.


Conclusion:

Strategies for Wealth has transformed its recruitment process with SRU’s expertise, building a consistent pipeline of talent for its financial planning team. The combination of group interviews, efficient screening, and top-notch support has positioned the firm for scalable growth in a competitive industry.


Looking to grow your financial services or sales team rapidly and efficiently? Contact SRU today to see how we can help your business achieve similar results.

How Axia Partners Revolutionized Recruitment and Training with SRU

Background:

Axia Partners is the largest distribution channel in the nation for marketing long-term care insurance, serving consumers, professional associations, and employers. The company thrives on recruiting independent commission-based agents, making the recruitment process critical to its success.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Axia Partners faced significant challenges:

  • Limited Candidate Reach: Recruitment ads struggled to attract sufficient volume or quality candidates.
  • Inconsistent Processes: Recruitment relied heavily on fluctuating lead volume from sources like Google Ads, creating inefficiencies and unpredictability.
  • Burnout Among Leadership: The dual responsibility of recruiting and training for the Director of Recruitment led to overwhelming workloads.


The Solution:

Axia Partners engaged SRU’s Done With You Recruiting Program to implement a scalable, repeatable process. Together, they:

  1. Refined Job Postings: SRU provided high-converting job post templates tailored to attract high-quality candidates.
  2. Optimized Recruitment Cycles: Axia adopted best practices, such as running ads for 7–10 days to maintain lead quality while minimizing costs.
  3. Streamlined Processes: Combined SRU’s recruitment strategies with their newly implemented Learning Management System (LMS) to automate training and onboarding.
  4. Enhanced Screening and Selection: Leveraged SRU’s scripts and group interview frameworks to efficiently vet and onboard candidates.


Results:

Improved Hiring Efficiency:

  • Increased hires from 40–45 annually to 49 in 2022, hitting near-record recruitment levels.
  • Cost per hire was reduced by 66%, making recruitment far more cost-effective.

Enhanced Candidate Quality:

  • The recruitment process consistently attracted higher-quality candidates, aligning better with Axia’s needs.
  • Candidates now make their first sale within 30 days, with some achieving sales just two days post-training.

Scalable Systems and Time Savings:

  • The integration of SRU’s system with Axia’s LMS effectively replaced the workload of an additional full-time employee.
  • Leadership now has more time for one-on-one and group coaching, improving agent development and retention.

Streamlined Onboarding:

  • Axia’s LMS allowed new hires to access training immediately, accelerating their path to productivity.
  • The consistency of the onboarding process ensured that candidates were better prepared to succeed quickly.


Key Testimonial:

“This process has been a game-changer for us. With SRU, our cost per hire dropped significantly, and the quality of candidates has improved dramatically. Thanks to SRU and our LMS, new agents are achieving their first sale faster than ever before. It’s worth every penny and minute of time invested.”
— Janet Wasburn, Director of Recruiting and Training, Axia Partners


What Exceeded Expectations:

  • Candidate Quality: The structured recruitment process resulted in better-aligned, motivated candidates.
  • Efficiency Gains: Automating onboarding through the LMS freed up leadership to focus on coaching and development.
  • Recruitment Volume: Axia achieved record lead volumes, including a month with 3,000 leads, enabling consistent hiring growth.


Conclusion:

With SRU’s expert guidance, Axia Partners has transformed its recruitment and training processes, achieving record-breaking results. The partnership has created a scalable framework that attracts top talent, reduces costs, and ensures new agents succeed quickly.

Looking to enhance your recruitment and onboarding processes? Contact SRU today to see how we can help your business achieve similar results.

How Envision Strategic Partners Transformed Recruitment with SRU

Background:

Envision Strategic Partners staffs and supports pre-need funeral and cemetery counselors for over 120 family-owned mortuaries nationwide. Recruiting for this niche industry presented unique challenges, particularly in maintaining a steady pipeline of qualified candidates while balancing time-consuming administrative tasks.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Envision faced several recruitment challenges:

  • Time-Consuming Tasks: Recruiting required repetitive manual tasks, including scheduling interviews and prospecting candidates, consuming most of the workweek.
  • Low Candidate Volume: Finding licensed life insurance agents and qualified specialists in niche markets was a constant struggle.
  • Inefficiency in Larger Markets: Recruiting in larger areas like Los Angeles and Savannah, Georgia, required more robust systems to manage higher volumes of candidates.


The Solution:

Envision Strategic Partners partnered with SRU to implement a scalable and efficient recruiting system that included:

  1. Streamlined Group Interviews: Consolidating interviews into group sessions to manage larger candidate pools efficiently.
  2. Time-Saving Systems: Automating repetitive tasks such as candidate scheduling and follow-ups, freeing up valuable time for strategic initiatives.
  3. Targeted Recruitment Strategies: Leveraging SRU’s proven techniques to recruit in both large metropolitan areas and smaller markets.
  4. Enhanced Communication Support: Dedicated support from SRU staff to ensure clarity, efficiency, and alignment with Envision’s goals.


Results:

Increased Hiring Efficiency:

  • High Group Interview Attendance: 60–70 candidates registered for calls weekly, with 25–30 attending and 15–17 progressing to one-on-one interviews.
  • Improved Candidate Quality: Envision consistently recruited pre-licensed and licensed life insurance agents through SRU’s system, outperforming their prior methods.

Faster Recruitment and Appointments:

  • Accelerated Hiring: Hired eight new candidates in just one week, with continued momentum across the month.
  • Streamlined Appointments: Reduced time spent on repetitive tasks, enabling faster onboarding and increased time for strategic focus.

Time Savings and Strategic Focus:

  • Hours Freed: Tasks that once consumed the majority of the week were reduced to a fraction of the time. Cody Spradlin, who manages the recruitment process, found himself with newfound bandwidth to explore alternative advertising strategies for niche markets.
  • Enhanced Efficiency: The automated systems allowed for effective scaling in larger metropolitan markets without sacrificing attention to smaller regions.


Key Testimonial:

“Having SRU in place has been a godsend. I used to spend the majority of my week on repetitive tasks, but now those are done for me. It’s given me the time to focus on other initiatives I’d been trying to tackle for months. If I’d had SRU from the beginning, I’d have accelerated to this point much faster.”
— Cody Spradlin, Envision Strategic Partners


What Exceeded Expectations:

  • Quality of Candidates: The volume of already licensed life insurance agents surpassed expectations, significantly improving the talent pool.
  • Time Savings: The shift from repetitive administrative tasks to automated systems created more time for high-impact activities.
  • Dedicated Support: SRU’s hands-on approach and clear communication, particularly from their team lead, made the process seamless.


Conclusion:

With SRU, Envision Strategic Partners transformed their recruitment strategy, achieving significant time savings and hiring high-quality candidates at scale. The partnership has enabled Envision to focus on strategic growth while maintaining a robust and efficient recruiting pipeline.


Ready to transform your recruiting process? Contact SRU today and achieve similar results for your business.

How Mallard Roofing and Construction Streamlined Recruitment and Increased Retention with SRU

Background:

Mallard Roofing and Construction operates in Oklahoma and Arkansas, specializing in roofing and construction services. The company’s growth hinged on recruiting and retaining top-tier sales talent, but the process was cumbersome, time-consuming, and inconsistent.

Jacob Chic, Mallard’s Recruiting Manager, joined the company a year ago to tackle these challenges. With a background in sales but new to recruitment, Jacob needed a system that could simplify and optimize the hiring process.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Mallard Roofing faced:

  • Overwhelming Workload: Recruiting required sorting through hundreds of résumés daily, leaving little time for strategic growth.
  • Low Volume and Retention: Hiring averaged only 1–2 recruits per week, and retention suffered due to mismatched candidates.
  • Narrow Focus: Recruitment efforts targeted only candidates with specific experience, limiting the talent pool.


The Solution:

Mallard Roofing partnered with SRU to implement a streamlined, scalable recruiting system. Key improvements included:

  1. Automated Candidate Screening: SRU reduced the need for manual résumé reviews, allowing Jacob to focus on engaging with qualified candidates.
  2. Broadened Candidate Targeting: The SRU system identified candidates from diverse backgrounds with high sales potential, rather than relying solely on industry experience.
  3. Enhanced Onboarding and Training: SRU’s onboarding process emphasized personal goal-setting and comprehensive training, creating a strong foundation for success.


Results:

Increased Recruitment Volume and Quality:

  • 200% Increase in Hires: Mallard Roofing now averages 3–4 hires weekly, compared to 1–2 previously.
  • 14 New Hires in One Month: A significant milestone, demonstrating the system’s effectiveness.
  • Broader Candidate Pool: By targeting candidates with strong sales potential rather than specific experience, the company attracted higher-quality recruits.

Improved Retention and Engagement:

  • Enhanced Training and Onboarding: New hires were engaged from day one, with personalized goal-setting and a clear pathway for success.
  • Motivated Workforce: The focus on individual development and team integration contributed to higher retention rates.

Time Savings and Efficiency:

  • Reduced Administrative Workload: Jacob no longer spends hours reviewing résumés, allowing him to concentrate on face-to-face interactions with candidates.
  • Streamlined Recruiting Process: SRU’s system acts as a “setter,” enabling Jacob to serve as the “closer” in recruitment efforts.


Key Testimonial:

“SRU has taken the clerical work off my plate, allowing me to focus on meaningful conversations with candidates. Our hires have increased by 200%, and the quality of our team has improved dramatically. The proof is in the results, and they’ve been wildly positive.”
— Jacob Chic, Recruiting Manager, Mallard Roofing


What Exceeded Expectations:

  • Ease of Use: SRU’s system simplified the recruitment process, saving time and reducing stress.
  • Improved Candidate Quality: Broader targeting resulted in a more dynamic and effective sales team.
  • Supportive Onboarding: New hires were motivated and prepared to succeed, fostering better retention.


Conclusion:

With SRU’s support, Mallard Roofing and Construction transformed its recruiting process, achieving a 200% increase in hires, improved retention, and significant time savings. The partnership has allowed Mallard Roofing to focus on strategic growth while building a high-performing sales team.

Looking to streamline your recruitment process and boost retention? Contact SRU today to learn how we can help your business thrive.

How Smooth RSR Scaled Recruitment and Raised Revenue Goals with SRU

Background:

Smooth RSR, a roofing and solar sales company based in Eastern North Carolina, has been steadily growing for 14 years. With ambitions to scale to seven and nine figures, the company needed a faster and more efficient way to expand its sales team.

Anthony, the founder, previously relied on relationship-based recruitment, cold outreach, and chance encounters to find candidates—a method that was unpredictable and time-consuming.

Jacob Chic, Mallard’s Recruiting Manager, joined the company a year ago to tackle these challenges. With a background in sales but new to recruitment, Jacob needed a system that could simplify and optimize the hiring process.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Smooth RSR faced:

  • Unpredictable Recruiting: Recruitment was ad hoc, often relying on casual interactions at events or in the field.
  • Low Candidate Volume: A lack of consistent processes meant the pool of candidates was limited.
  • Time-Intensive Screening: Interviews often involved candidates who were not a fit, wasting valuable time.
  • Growth Bottlenecks: Without a scalable recruiting process, expanding the team to meet revenue goals was challenging.


The Solution:

Smooth RSR partnered with SRU to implement a streamlined recruiting system that included:

  1. Automated Candidate Filtering: A group interview process to engage and screen a higher volume of candidates.
  2. Targeted Market Adjustments: SRU customized target areas to focus on regions with high sales potential, including areas with recent hailstorms and untapped opportunities.
  3. Onboarding and Training Systems: A focus on recruiting green candidates who could be trained without unlearning bad habits.


Results:

Streamlined Recruitment and Increased Volume:

  • Consistent Group Interviews: Smooth RSR now holds group interviews twice a week, significantly increasing the number of candidates they interact with.
  • Improved Candidate Quality: Most candidates are now a strong cultural fit, drastically reducing wasted time in interviews.
  • Achieving Hiring Goals: Within the first month, Smooth RSR onboarded several high-quality candidates who are actively contributing to the team.

Boosted Confidence in Growth:

  • Aggressive Revenue Goals: Anthony revised his revenue goals from $5M–$7M this year, a jump inspired by the ability to scale the team quickly.
  • Market Expansion: With SRU’s support, Smooth RSR has begun targeting new regions, ensuring sustained growth.
  • Excitement for the Future: The process has given Anthony confidence to aim for even higher milestones and consider expanding the management team.

Time Savings and Efficiency:

  • Reduced Administrative Burden: SRU’s process eliminated hours of manual outreach, freeing Anthony to focus on strategic growth.
  • Faster Onboarding: Candidates move swiftly from interview to training, reducing downtime.


Key Testimonial:

“SRU has taken the guesswork out of recruiting. Instead of spinning our wheels, we’re now meeting with qualified candidates who are genuinely interested. We’re saving time, increasing volume, and raising the bar on what’s possible for our company’s growth.”
— Anthony, Founder, Smooth RSR


What Exceeded Expectations:

  • Candidate Quality: The caliber of candidates exceeded expectations, with most fitting seamlessly into the company culture.
  • Strategic Market Adjustments: SRU’s ability to target specific high-potential markets has been a game-changer.
  • Scalability: The newfound ability to scale the team efficiently has rewritten Smooth RSR’s revenue goals.


Conclusion:

With SRU’s support, Smooth RSR transformed its recruiting process, achieving higher-quality hires, saving time, and setting the stage for significant revenue growth. The partnership has given the company confidence to scale and meet its ambitious goals.

Ready to scale your commission-based sales team? Contact SRU today to see how we can help you achieve your goals.

How ProPharma Distribution Revolutionized Recruitment and Scaled Their Sales Team with SRU

Background:

ProPharma Distribution specializes in distributing injectable medications to operating rooms across the United States. Despite a solid foundation built over 20 years, they struggled with maintaining a strong sales team, often battling high turnover rates and difficulty sourcing quality candidates.


Charles Snider, co-founder of ProPharma, recognized the need for a game-changing approach to recruitment to overcome these challenges and scale their operations effectively.

 

The Challenge:

Before partnering with Sales Recruiting University (SRU), ProPharma faced:

  • High Turnover: The rate of hiring was nearly matched by the rate of turnover, resulting in a constant uphill battle to maintain team size.
  • Time-Intensive Recruitment: Traditional recruitment methods—job boards, referrals, staffing agencies, and university postings—failed to deliver consistent results.
  • Limited Candidate Pool: The company struggled to access a broad and diverse pool of qualified candidates, slowing the hiring process and team growth.


The Solution:

ProPharma partnered with SRU to implement a streamlined, scalable recruiting process that included:

  1. Group Interview Process: This innovative approach allowed them to assess multiple candidates simultaneously, significantly increasing efficiency and access to talent.
  2. Customized Candidate Filtering: SRU’s strategies helped the company distill a large pool of candidates into high-quality hires tailored to their specific needs.
  3. Flexibility in Hiring: The ability to pause and reactivate the program provided cost-effective hiring cycles aligned with the company’s immediate needs.


Results:

Transformative Recruitment Success:

  • Replaced 12 Underperformers: ProPharma released a dozen “quiet quitters” and filled those positions with SRU hires.
  • Retention Rates Soar: Of the 12 new hires, 11 proved to be high-quality team members, showcasing the success of SRU’s process.

Enhanced Recruitment Process:

  • Increased Candidate Volume: Group interviews consistently attracted 20–30 candidates, providing a deep pool to evaluate and hire from.
  • Higher Candidate Quality: SRU’s process delivered well-spoken, articulate candidates who fit seamlessly into the company’s culture.

Scalable Growth and Cost Efficiency:

  • Mass Hiring Capability: The ability to hire a dozen candidates in one cycle was a game-changer, significantly reducing time spent on individual interviews.
  • Future Scalability: With SRU’s flexible model, ProPharma can efficiently scale their team when needed, ensuring sustainable growth.
  • Cost-Effectiveness: Despite initial concerns about costs, the return on investment quickly became apparent, making the sign-up fee “look like peanuts.”


Key Testimonial:

“Don’t hesitate—pull the trigger right now. The value is there. If you’re looking to grow your sales team and scale your business, SRU is the game-changer you need. Their process makes recruitment seamless, and the quality of candidates is unmatched.”
— Charles Snider, Co-Founder, ProPharma Distribution


What Exceeded Expectations:

  • Candidate Volume and Quality: SRU’s group interview process brought in a high volume of exceptional candidates, making it easier to find the right fit for the team.
  • Mass Hiring Efficiency: The ability to hire a dozen quality candidates in one cycle transformed ProPharma’s recruitment process.
  • Retention Potential: Early results indicate that the new hires are highly engaged and likely to remain with the company long-term.


Conclusion:

ProPharma Distribution has transformed its recruitment process with SRU, achieving faster, more efficient hiring cycles, improving team quality, and setting the stage for scalable growth.


Ready to transform your recruitment strategy and build a high-performing sales team? Contact SRU today to get started.

How Sonic Leveraged SRU to Scale Recruitment and Achieve Success in 2023

Background:

Sonic, a leading internet service provider in California, specializes in delivering Fiber Optic internet services to residential and business customers. With a growing footprint across California and plans for expansion beyond the state, Sonic needed a robust and scalable solution to recruit and build their sales team efficiently.


Ashley, Sonic’s Senior Recruiter, has worked with Sales Recruiting University (SRU) over the past two years to address the company’s expanding recruitment needs.

Charles Snider, co-founder of ProPharma, recognized the need for a game-changing approach to recruitment to overcome these challenges and scale their operations effectively.

The Challenge:

Before partnering with SRU, Sonic’s recruitment process faced several challenges:

  • Low Volume of Candidates: Limited reach and inconsistent applicant flow slowed down their hiring efforts.
  • Time-Intensive Process: Managing applications, scheduling interviews, and conducting follow-ups was overwhelming for their internal team.
  • Scaling for Growth: As Sonic expanded its service locations, the need for a larger sales team became critical, but their existing process couldn’t handle the increased demand.


The Solution:

Sonic collaborated with SRU to streamline their recruitment process and scale their sales team effectively. Key elements of the solution included:

  1. Automated Candidate Funnel: SRU’s system funneled applications seamlessly into information sessions, saving Sonic significant time and effort.
  2. Group Info Meetings: These Zoom-based calls enabled Sonic to share the role details with a large pool of candidates, efficiently filtering them into final interviews.
  3. Flexible and Scalable Support: SRU’s flexibility allowed Sonic to pause and resume services based on their hiring needs, optimizing costs and resources.


Results:

Significant Hiring Success:

  • 79 Total Hires: From February to November 2023, Sonic hired 79 new sales representatives, nearly all sourced through SRU.
  • Improved Retention: Despite the challenging nature of direct sales, Sonic retained 26 of these hires—a 33% retention rate that Ashley described as a strong outcome for their industry.

Time and Resource Savings:

  • Streamlined Scheduling: SRU eliminated the need for manual tasks like sending reminders and managing meeting links, freeing up Ashley’s time to focus on higher-level recruitment tasks.
  • Ease of Management: SRU’s system provided an organized and efficient way to handle large volumes of applications and interviews.

Enhanced Candidate Reach:

  • Broader Exposure: SRU’s strategies allowed Sonic to reach a significantly larger pool of candidates, helping them scale their recruitment efforts effectively.


Key Testimonial:

“The volume of candidates SRU brings in is fantastic. Managing applications and interviews without SRU is overwhelming, but with them, everything flows seamlessly. Their flexibility and responsiveness have exceeded our expectations, making it much easier to scale our team.”
— Ashley, Senior Recruiter, Sonic


What Exceeded Expectations:

  • Candidate Volume: SRU enabled Sonic to reach far more candidates than they could on their own.
  • Process Efficiency: Automating scheduling, reminders, and meeting links streamlined the recruitment process, saving Ashley hours of work each week.
  • Flexibility: The ability to pause and resume services based on hiring needs provided cost-efficiency and adaptability.


Conclusion:

Sonic’s partnership with SRU has been instrumental in scaling their sales team to support their rapid growth. By leveraging SRU’s systems and support, Sonic hired 79 sales reps in 2023 and retained a strong core team, all while saving time and improving efficiency.

Looking to scale your sales team like Sonic?

Contact SRU today to see how we can help you achieve your hiring goals.

How Evergreen Roofing and Solar Transformed Recruitment with SRU

Background:

Evergreen Roofing and Solar, led by Director of Operations JC Cordova, is a company committed to delivering top-tier roofing and solar solutions. However, like many businesses in the industry, Evergreen faced significant challenges in recruiting high-quality sales representatives to support its growth.

Charles Snider, co-founder of ProPharma, recognized the need for a game-changing approach to recruitment to overcome these challenges and scale their operations effectively.

The Challenge:

Before partnering with SRU, Evergreen’s recruitment efforts were:

  • Time-Consuming: JC spent nearly 10 hours weekly coordinating interviews and managing no-shows, out of an already packed 60-hour workweek.
  • Inefficient: Despite the effort, Evergreen faced a high volume of no-shows and poor-quality candidates, leaving the sales team understaffed.
  • Frustrating: The lack of a scalable, effective recruitment process caused unnecessary stress and slowed business growth.


The Solution:

Evergreen partnered with SRU to overhaul its recruitment process. SRU implemented:

  1. Group Interviews: This allowed JC to efficiently evaluate large volumes of candidates in a single session, saving significant time.
  2. Streamlined Candidate Funnel: SRU handled candidate sourcing and scheduling, ensuring qualified applicants were consistently present for interviews.
  3. Responsive Support: SRU provided dedicated support to tailor the process to Evergreen’s specific needs, including pausing recruitment when the team needed to focus on onboarding.


Results:

Improved Recruitment Efficiency:

  • Time Savings: JC reclaimed 10 hours weekly, enabling him to focus on higher-priority tasks.
  • Higher Candidate Quality: Group interviews allowed JC to select top candidates based on performance and engagement, rather than wasting time on uninterested or unqualified applicants.

Exceptional Hiring and Retention:

  • 10 Reps Retained in 10 Weeks: Evergreen achieved this impressive retention rate by focusing on quality over quantity, with JC selecting only the top 10–20% of candidates.
  • 50–60% Onboarding Rate: Evergreen maintained a high onboarding rate from final interviews, significantly improving recruitment outcomes.

Outstanding Support:

  • SRU’s team, led by Andrea Quas, provided exceptional responsiveness and flexibility, ensuring Evergreen’s recruiting efforts were always aligned with its operational capacity.


Key Testimonial:

“At first, we were skeptical. You see a lot of fluff in the recruiting industry. But once we pulled the trigger with SRU, we realized this actually works. This is real, and we’re happy we made the jump.”
— JC Cordova, Director of Operations, Evergreen Roofing and Solar


What Exceeded Expectations:

  • Candidate Quality: Evergreen saw a substantial improvement in candidate engagement and qualifications, ensuring better hires.
  • Support: The SRU team provided hands-on assistance, quickly addressing Evergreen’s needs and adapting to their unique requirements.
  • Scalability: The ability to pause and restart recruiting efforts gave Evergreen the flexibility to manage onboarding and training without being overwhelmed.


Conclusion:

With SRU’s expertise, Evergreen Roofing and Solar transformed its recruitment process, saving time, improving candidate quality, and achieving outstanding results. By onboarding 10 high-performing reps in just 10 weeks, Evergreen is now well-positioned to continue scaling its sales team and driving business growth.

Interested in transforming your recruitment strategy like Evergreen? Contact SRU today to get started!

How Nancy Kiski Insurance Agency Transformed Recruitment with SRU

Background:

Nancy Kiski Insurance Agency is a full-service property and casualty insurance company that has been serving clients for over 24 years. Nancy Kiski, the owner and operator, had historically struggled with recruitment, having only onboarded one employee outside of her family during the company’s tenure. The agency recently expanded into selling final expense coverage and needed a scalable solution to build a robust sales team for this new venture.

The Challenge:

Before partnering with SRU, Nancy Kiski Insurance Agency faced:

  • Minimal Recruitment History: Only two hires in 24 years, relying solely on personal networking.
  • Lack of Recruitment Systems: No established processes for attracting, interviewing, or onboarding new hires.
  • New Market Entry: The expansion into final expense coverage required a dedicated, high-performing sales team, but there was no clear path to achieving this.


The Solution:

Nancy partnered with SRU to establish a scalable recruiting process tailored to her agency’s needs. SRU provided:

  1. Comprehensive Recruitment Training: Coaching on group interviews, scripting, and recruitment strategy to help Nancy successfully navigate an unfamiliar process.
  2. Custom Scripting and Presentations: SRU designed a compelling group interview script that resonated with candidates and enabled effective communication of the agency’s mission and opportunities.
  3. Dedicated Support: Andrea Quas, Nancy’s client success manager, provided ongoing assistance to ensure smooth implementation of SRU’s systems.


Results:

Unprecedented Recruitment Success:

  • 20 New Hires in Just a Few Months: Nancy’s first foray into systematic recruitment resulted in 20 hires, a significant milestone for the agency.
  • Scalable Growth Plans: With a goal to recruit 80–100 agents in the first year, Nancy is on track to generate $1 million in gross revenue for her final expense division.

Efficient and Effective Processes:

  • Streamlined Recruitment: SRU’s group interview process saved time and eliminated the guesswork, allowing Nancy to focus on selecting the best candidates.
  • Top-Tier Support: The hands-on assistance provided by Andrea and the SRU team ensured seamless execution and quick problem resolution.

Excitement for the Future:

  • Expanded Opportunities: Nancy plans to leverage SRU’s systems to recruit for her property and casualty division in the future, highlighting the process’s adaptability across business lines.
  • Sustained Growth: With SRU, Nancy can continuously recruit throughout the year to replenish and expand her team, ensuring consistent momentum.


Key Testimonial:

“I haven’t recruited a rep in 24 years, but with SRU, I’ve onboarded 20 people in just a few months. The group interview process and custom scripting have been game-changers. I highly recommend SRU to anyone looking to grow their team. Your team is fabulous!”
— Nancy Kiski, Owner/Operator, Nancy Kiski Insurance Agency


What Exceeded Expectations:

  • Custom Scripting: The tailored script designed by SRU captured Nancy’s vision and helped deliver impactful presentations to potential hires.
  • Ease of Use: SRU simplified the recruiting process, allowing Nancy to confidently engage in a system she had never tried before.
  • Long-Term Vision: The recruitment strategy provided by SRU not only supports immediate needs but also aligns with Nancy’s plans for sustained growth and diversification.


Conclusion:

With SRU’s support, Nancy Kiski Insurance Agency has achieved unprecedented recruitment success, transforming its hiring process and enabling significant business growth. Nancy now has a predictable and scalable system in place to recruit top talent and is poised to reach her ambitious revenue and expansion goals.

Ready to transform your recruitment like Nancy Kiski Insurance Agency? Contact SRU today to get started!

How Palm Beach Autographs Doubled Their Sales Team with SRU

Background:

Palm Beach Autographs is a premier sports and entertainment memorabilia company specializing in silent auctions that benefit charities across the country. Co-founded by Steve Dodson, the company has a bold vision to expand its footprint nationwide, building on strong partnerships like their collaboration with LA Fitness.

The Challenge:

Before partnering with SRU, Palm Beach Autographs faced:

  • Limited Recruitment Reach: Recruitment efforts relied heavily on friends, family, and local networks, which limited their ability to scale.
  • Slow Hiring Process: Building out a sales team in new markets took months, hindering the company’s ability to expand quickly.
  • Scalability Concerns: With plans to cover the entire country, Palm Beach Autographs needed a recruitment strategy that could match their growth ambitions.


The Solution:

Palm Beach Autographs enlisted SRU to transform their recruiting and onboarding process, implementing:

  1. Group Interviews: A time-efficient strategy that allowed the company to present their opportunity to a large audience and quickly identify top candidates for one-on-one follow-ups.
  2. Streamlined Recruitment Process: SRU’s systems made it possible to efficiently hire and onboard candidates in just 2–3 weeks.
  3. Dedicated Support: SRU’s guidance ensured Palm Beach Autographs could confidently scale their recruiting efforts.


Results:

Explosive Growth:

  • From 7 to 37 Sales Reps: Palm Beach Autographs more than quadrupled their sales team in under a year.
  • Expansion into 20 Cities: The company now operates in 20 cities nationwide, with plans to add another 20 in the coming year.

Operational Efficiency:

  • Faster Market Entry: What once took months now takes just 2–3 weeks, enabling Palm Beach Autographs to quickly establish a presence in new locations.
  • Enhanced Recruitment Reach: SRU’s systems allowed the company to move beyond personal networks and access a larger, more diverse talent pool.

Strategic Confidence:

  • With SRU’s proven process, Palm Beach Autographs feels more equipped to pursue national opportunities and partnerships, knowing they can rapidly scale their sales team to meet demand.


Key Testimonial:

“Working with SRU has been a game-changer. We went from 7 reps to 37 and expanded to 20 cities in just a year. Knowing we can build a sales force this quickly has made us more confident in chasing national opportunities. Absolutely 10 out of 10.”
— Steve Dodson, Co-Founder, Palm Beach Autographs


What Exceeded Expectations:

  • Speed of Onboarding: The ability to recruit, hire, and operationalize a new market in just a few weeks surpassed initial expectations.
  • Effortless Scaling: SRU’s group interview model dramatically improved time efficiency, enabling rapid expansion.
  • Support and Results: The seamless process and high-quality results have inspired Steve to refer SRU to fellow CEOs, confident in its ability to deliver.


Conclusion:

SRU has enabled Palm Beach Autographs to scale their operations at an unprecedented pace, doubling their sales team and expanding their reach across the United States. With a scalable recruitment system in place, the company is poised to capitalize on national opportunities and continue its remarkable growth trajectory.

Interested in scaling your sales team like Palm Beach Autographs? Contact SRU today to see how we can help!

How Andy Smith Became the Top Recruiter at Power PBC with SRU

Background:

Power PBC is a national solar company operating in 26 states, known for empowering its consultants to grow their teams and businesses. Andy Smith, with a direct sales background, wanted to build a scalable, predictable recruiting system to help him focus on both sales and leadership.

The Challenge:

Before partnering with SRU, Andy faced:

  • Time-Intensive Recruitment: Handling all aspects of recruitment himself left little time for other business-critical tasks.
  • Inconsistent Results: Recruiting efforts lacked scalability, making it challenging to consistently onboard high-quality candidates.
  • Limited Leverage: Andy needed a system that allowed him to recruit effectively without being tied to manual processes.


The Solution:

SRU provided a tailored, done-for-you recruiting system that included:

  1. Group Interviews: Efficiently attracting and engaging a large number of candidates at once.
  2. Proven Processes: From Google Forms for candidate follow-ups to a structured funnel, SRU streamlined Andy’s recruitment.
  3. Comprehensive Training and Coaching: SRU’s coaching sessions and resources helped Andy optimize his approach and achieve consistent results.


Results:

Exceptional Growth:

  • Top Recruiter at Power: Out of 3,000–4,000 active consultants, Andy was the top recruiter for two consecutive months.
  • Consistent Recruitment: Andy now recruits 2–3 high-quality consultants per week, significantly scaling his team.

Time Savings and Efficiency:

  • Leverage Through Group Interviews: Instead of spending hours on individual outreach, Andy uses group interviews to efficiently screen and select candidates.
  • Streamlined Onboarding: With SRU’s processes in place, onboarding new consultants has become smoother and faster.

Enhanced Confidence in Growth:

  • Long-Term Planning: Andy has committed to SRU for 12 months, ensuring a steady flow of candidates and the ability to focus on other areas of his business.
  • Scalable Systems: The structured recruiting system gives Andy confidence in his ability to meet future growth goals.


Key Testimonial:

“Since working with SRU, I’ve become the top recruiter at Power two months in a row. The process is dialed in, the candidates are high-quality, and I’m enrolling 2–3 consultants per week. It’s been a game-changer.”
— Andy Smith, Power PBC


What Exceeded Expectations:

  • Quality of Candidates: Andy was impressed by the professionalism and caliber of the candidates SRU brought in.
  • High Conversion Rates: From show-up rates to group interviews to onboarding, SRU’s system delivered better-than-expected results.
  • Ease of Implementation: The plug-and-play nature of SRU’s processes allowed Andy to focus on growing his business while SRU handled recruitment.


Conclusion:

Andy’s partnership with SRU has transformed his recruiting process, allowing him to achieve remarkable results in a short time. With SRU’s proven system, Andy is scaling his team, saving time, and confidently planning for the future.

Interested in replicating Andy’s success? Contact SRU today to learn how we can help you build a scalable recruiting system.

How Legal Business Group Revitalized Recruitment and Boosted Team Quality with SRU

Background:

Legal Business Group, led by Mike Legal, specializes in merchant service processing with a primary focus on providing online ordering solutions for small to medium-sized restaurants. These services help local businesses compete with major platforms like GrubHub, Uber Eats, Postmates, and DoorDash.

The Challenge:

Before partnering with SRU, Legal Business Group faced significant challenges:

  • Stagnant Recruitment Efforts: They had not hired new team members in over two years.
  • Undefined Candidate Profile: The team struggled to identify the right type of candidate for their roles.
  • Overwhelmed by Processes: Initial attempts at recruiting resulted in low efficiency and unclear outcomes.


The Solution:

Legal Business Group partnered with SRU to implement a structured and scalable recruiting system, which included:

  1. Streamlined Training: SRU provided video training and best practices to redefine their recruitment approach.
  2. Group Interviews: A system to efficiently engage and screen large volumes of candidates, reducing wasted time.
  3. Process Tweaks: Ongoing support and consultations to refine their approach and target the right candidates.
  4. Recruitment Scheduling: A two-week recruitment cycle with group interviews followed by one-on-one interviews and boot camps.


Results:

Significant Recruitment Growth:

  • Increased Hiring Efficiency: Legal Business Group now recruits every other week, averaging 7–10 candidates per cycle.
  • Streamlined Workflow: A structured system has allowed them to focus on quality candidates while reducing inefficiencies.

Improved Candidate Quality:

  • After refining their processes, the quality of candidates has “skyrocketed,” enabling them to build a stronger, more competent team.

Exceeded Expectations:

  • Volume of Candidates: SRU’s ability to quickly attract a high volume of applicants exceeded initial expectations.
  • Enhanced Support: Regular meetings and real-time support from SRU helped Legal Business Group overcome challenges and improve their results.


Key Testimonial:

“When they say they can get you people, they’ll get you people. We had so many candidates we were overwhelmed at first. Once we got organized, the quality of hires went through the roof.”
— Mike Legal, Legal Business Group


What Exceeded Expectations:

  • Candidate Volume: The high number of applicants provided immediate recruiting opportunities.
  • Support and Guidance: SRU’s team offered consistent support, helping Legal Business Group fine-tune their recruitment approach.
  • Cost Effectiveness: Hiring SRU proved far more affordable and effective than employing a full-time recruiter.


Conclusion:

Partnering with SRU has transformed Legal Business Group’s recruiting efforts, enabling them to grow their team and improve candidate quality. With a proven system in place, they are now equipped to scale efficiently and meet their ambitious goals.

Ready to transform your recruitment process? Contact SRU today to learn how we can help your business achieve similar results.

How U.S. Health Advisors Elevated Recruitment Consistency and Volume with SRU

Background:

U.S. Health Advisors (USHA) specializes in helping small businesses and self-employed individuals find affordable health coverage. Known for its robust recruiting and training systems, USHA continually seeks ways to streamline and scale its recruitment process.

The Challenge:

Before partnering with Sales Recruiting University (SRU), USHA faced several hurdles:

  • Inconsistent Results: Show rates and candidate quality fluctuated week to week.
  • Low Volume: Recruitment efforts yielded only 25% of the current volume.
  • Time-Intensive Process: Without a scalable system, managing recruitment required significant manual effort.


The Solution:

USHA partnered with SRU to revolutionize its recruiting process, leveraging SRU’s expertise in scaling commission-based sales teams. The partnership introduced:

  1. Scalable Group Interviews: To efficiently screen and engage larger pools of candidates.
  2. Ad Strategy Optimization: Focused ad placements to attract more qualified applicants.
  3. Enhanced Communication: Real-time support and guidance from SRU to refine processes and address challenges.


Results:

Significant Recruitment Growth:

  • Monthly hires increased to 10–15 reps, compared to prior inconsistent recruitment results.
  • Volume increased by 400%, driven by optimized ads and streamlined processes.

Improved Candidate Quality and Consistency:

  • Show rates for group interviews became highly predictable.
  • Candidate quality increased, ensuring new hires aligned with USHA’s standards.

Efficient Processes:

  • Administrative adjustments, such as targeted ad placements and scheduling insights, enhanced recruitment efficiency.
  • Saved time by minimizing repetitive tasks and focusing on high-value activities.


Key Testimonial:

“Before SRU, our recruiting volume was 25% of what it is now. The consistency in show rates and the quality of candidates exceeded my expectations. The investment in SRU is minimal compared to the results.”
— Rob Evans, U.S. Health Advisors


What Exceeded Expectations:

  • Show Rate Consistency: Week-to-week reliability in candidate attendance and engagement during group interviews.
  • Exponential Impact of Small Adjustments: Simple tweaks, such as additional ad placements, drove significant increases in applicant volume.
  • Communication and Support: SRU’s team provided unparalleled guidance and responsiveness, ensuring the partnership’s success.


Future Vision:

With SRU’s system in place, Rob Evans and USHA have a clearer and more optimistic view of future growth:

  • Predictable Scaling: The ability to recruit high-quality candidates consistently allows for strategic expansion.
  • Expanded Goals: The success of SRU’s system has removed limitations, enabling USHA to pursue larger-scale recruitment and growth.


Conclusion:

Partnering with SRU has empowered U.S. Health Advisors to overcome recruitment challenges, significantly increase volume and quality, and build a scalable system for consistent growth. By streamlining recruitment processes, USHA has positioned itself for ongoing success in attracting top-tier talent.

Interested in scaling your recruitment efforts? Contact SRU today to learn how we can help your business achieve similar results.

How Roofsmith Restoration Scaled Multistate Recruitment and Achieved 80% Retention with SRU

Background:

Roofsmith Restoration operates in Cleveland, Cincinnati, Nashville, and Fort Myers, Florida, providing roofing, siding, gutters, and insulation services. As a growth-oriented company, Roofsmith sought to expand its sales team across multiple locations but faced challenges in achieving consistent and scalable recruitment success.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Roofsmith faced several recruitment hurdles:

  • Ineffective Strategies: Efforts included LinkedIn, ZipRecruiter, referral bonuses, and a national recruiting firm—all of which yielded disappointing results.
  • Low ROI on Previous Recruitment Efforts: A prior recruiter cost over $25,000 for three hires, none of whom lasted more than six months.
  • Fragmented Processes: Recruiting in multiple states without a streamlined system was inefficient and time-consuming.


The Solution:

Roofsmith partnered with SRU to implement a scalable, streamlined recruiting system. Key strategies included:

  1. Group Interviews: Enabling multistate recruitment through efficient, high-energy virtual sessions.
  2. Centralized Candidate Funnel: Aggregating candidates from various locations into a single group interview to streamline decision-making.
  3. Improved Candidate Quality: Attracting better candidates who aligned with Roofsmith’s culture and goals.
  4. Retention-Oriented Processes: Leveraging SRU’s guidance to focus on hiring candidates with higher retention potential.


Results:

Rapid and Scalable Growth:

  • Hired 10 reps in the first six weeks, with 8 retained and actively contributing.
  • Achieved 80% retention, compared to zero retention from previous recruitment efforts.
  • Streamlined recruiting for multiple locations, reducing logistical challenges and saving time.

Unmatched ROI:

  • Within weeks, the cost of SRU’s services was justified by the quality and productivity of just one retained rep.
  • Significantly reduced time and effort compared to prior methods, allowing leadership to focus on strategic growth.

Efficient Processes:

  • Virtual group interviews saved hours previously spent on in-person or one-on-one recruitment.
  • Enabled Roofsmith to funnel candidates from various locations into a single, cohesive process.


Key Testimonial:

“SRU has exceeded our expectations in every way—the number of reps, the quality of candidates, their longevity, and the cost to get them. It’s untouchable. We’ve tried everything else, and nothing even approaches the results we’ve seen with SRU.”
— Mike Ferris, Owner, Roofsmith Restoration

 

What Exceeded Expectations:

  • High-Quality Candidates: Reps recruited through SRU demonstrated greater alignment with company values and long-term goals.
  • Efficient Multistate Recruiting: Simplified the process of expanding in multiple locations with centralized virtual interviews.
  • Game-Changing Retention Rates: An 80% retention rate stands as a testament to the effectiveness of SRU’s processes.
  • Cost-Effectiveness: The cost per retained rep was a fraction of previous efforts, with far better outcomes.


Future Vision:

Roofsmith now has a reliable recruiting system that allows them to scale confidently:

  • Predictable Growth: The ability to hire and retain quality reps across multiple states supports Roofsmith’s ambitious expansion goals.
  • New Opportunities: With SRU’s help, Roofsmith can efficiently onboard talent and pivot resources to meet the demands of new markets.


Conclusion:

Partnering with SRU transformed Roofsmith Restoration’s recruitment strategy, enabling rapid growth, higher retention, and unmatched ROI. With a scalable system in place, Roofsmith is positioned to achieve its vision of becoming a leading multistate provider in the roofing and construction industry.

Ready to scale your recruitment efforts? Contact SRU today to unlock your company’s growth potential.

How Pro Roofing and Restoration Achieved Predictable Growth and High-Performing Reps with SRU

Background:

Pro Roofing and Restoration specializes in helping homeowners restore their properties to pre-storm condition. With an ambitious growth mission, they explored various recruitment strategies, including word-of-mouth, TV commercials, and statewide campaigns, but struggled to achieve consistent results.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Pro Roofing faced:

  • Inconsistent Recruitment: A sporadic and unpredictable process that failed to produce steady results.
  • High Resource Investment: Efforts like TV commercials and word-of-mouth marketing consumed significant time and resources with limited returns.
  • Limited Scalability: Without a streamlined system, achieving their growth goals was challenging.


The Solution:

Pro Roofing turned to SRU to create a structured, scalable recruitment and onboarding system. SRU implemented:

  1. Group Interviews: Streamlined initial candidate evaluations, enabling the team to assess and select top talent efficiently.
  2. Structured Onboarding: A smooth and comprehensive process to integrate new hires into the company quickly.
  3. Targeted Recruitment Support: Access to the right tools and resources to identify high-quality candidates.


Results:

Improved Recruitment and Retention:

  • Hired 3 new reps in the past two months, all meeting or exceeding expectations.
  • High Performance Early: One new hire achieved top-tier revenue goals within their second month, matching the company’s best-performing rep.

Predictable Growth:

  • Pro Roofing can now confidently plan and execute growth strategies.
  • The ability to get in front of more qualified candidates has enabled a strategic and scalable approach to expansion.

Streamlined Processes:

  • Reduced the complexities of recruiting and onboarding, allowing leadership to focus on strategic growth initiatives.
  • A well-organized system with measurable KPIs and accountability ensures smooth operations.


Key Testimonial:

“One of our new hires through SRU will overachieve in their revenue goal this month, just two months in. Another rep is on track to hit their goals, and a third, who just started, is already meeting expectations in their first week. We’re very satisfied and excited about the results.”
— Beck Thomas, Vice President of Operations, Pro Roofing and Restoration


What Exceeded Expectations:

  • Faster Success: New hires achieved high performance much sooner than anticipated.
  • Seamless Experience: The SRU process, from recruitment to onboarding, was smooth and well-coordinated, supported by responsive and accountable representatives.
  • Strategic Growth: With SRU, Pro Roofing now has the tools and confidence to grow predictably and strategically.


Future Vision:

Pro Roofing is excited to leverage SRU’s system to further their mission:

  • Planned Growth: The ability to predictably recruit and onboard high-quality reps enables the company to focus on scaling operations strategically.
  • Enhanced Team Performance: With a focus on training and support, Pro Roofing aims to foster a high-performing team culture.


Conclusion:

Pro Roofing and Restoration’s partnership with SRU transformed their recruitment strategy, enabling them to achieve consistent results, scalable growth, and exceptional rep performance. By eliminating inefficiencies and providing a smooth process, SRU empowered Pro Roofing to focus on their ambitious growth goals.

Interested in scaling your recruitment and building a high-performing team? Contact SRU today to get started!

How Commission Only Closers Scaled Hiring and Unlocked Unlimited Growth with SRU

Background:

Commission Only Closers specializes in partnering with companies to sell high-ticket items on a commission-only basis. Their expertise lies in training and managing skilled closers, but scaling their team was a significant roadblock.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Commission Only Closers struggled with:

  • Inconsistent Candidate Flow: They received few applications, and many candidates failed to show up for interviews.
  • Lack of Hiring Expertise: Their team was skilled in sales but lacked recruitment processes and tools to attract reliable candidates.
  • Growth Limitations: Without a scalable hiring solution, they were capped at managing only two to four client contracts at a time.


The Solution:

SRU helped Commission Only Closers overhaul their recruiting and hiring process by:

  1. Implementing Group Interviews: Streamlining the initial candidate assessment process.
  2. Providing Training and Support: Delivering resources to guide their hiring managers through a proven system.
  3. Boosting Candidate Volume: Leveraging SRU’s strategies to drive hundreds of qualified applicants weekly.


Results:

Unprecedented Recruitment Success:

  • Conducted 150 interviews weekly, a dramatic increase from previous efforts.
  • Hired 25 new closers in just a few months, transforming their sales capacity.

Scalable Growth Potential:

  • The team no longer feels capped in their ability to take on client contracts.
  • They can now confidently pursue additional opportunities knowing they can quickly recruit and train the necessary sales talent.

Operational Efficiency:

  • Freed up leadership to focus on growing the business rather than struggling with ineffective hiring methods.
  • Created a predictable system to onboard quality candidates consistently.


Key Testimonial:

“We went from almost no hires to interviewing 150 candidates a week and hiring 25 in just a few months. Now, we feel there’s no cap on our ability to grow. SRU has completely changed the game for us.”
— Alan Stewart, Sales Manager and Director of Operations, Commission Only Closers


What Exceeded Expectations:

  • Volume of Candidates: The sheer number of quality candidates was far beyond what they thought possible.
  • Ease of Process: Transitioning from outdated methods like Craigslist and Indeed to a streamlined, high-volume recruiting system made hiring efficient and effective.
  • Scalability: The ability to hire at scale unlocked unlimited growth potential for their business.


Future Vision:

With SRU’s system in place, Commission Only Closers can:

  • Expand their client base without hesitation, knowing they can meet demand for skilled closers.
  • Continue scaling their sales team predictably and efficiently.
  • Achieve their vision of becoming the go-to partner for high-ticket phone sales.


Conclusion:

SRU provided Commission Only Closers with a game-changing recruitment solution, enabling them to scale rapidly, attract high-quality candidates, and eliminate hiring headaches. Their partnership has set them on a path to unlimited growth and success.

Ready to scale your sales team and achieve predictable growth? Contact SRU today to transform your recruitment process!

How Warrior Realty Group Built a High-Performing Sales Team with SRU

Background:

Warrior Realty Group specializes in residential real estate sales, providing top-notch services to homeowners and buyers. Despite their expertise in real estate, recruiting high-performing commission-based agents was a persistent challenge.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Warrior Realty Group faced:

  • Limited Candidate Pool: Recruitment was largely limited to disgruntled agents looking to leave their current roles.
  • Inefficient Recruitment Efforts: Existing recruitment methods were slow and yielded few results.
  • Difficulty Finding Commission-Driven Talent: Many applicants misunderstood the nature of commission-only roles, complicating the hiring process.


The Solution:

SRU provided Warrior Realty Group with a streamlined, high-volume recruitment process, which included:

  1. Targeted Advertising: Generating hundreds of resumes from candidates suited to commission-based roles.
  2. Group Interviews: Conducting efficient first-round interviews to identify high-potential candidates.
  3. Funnel Management: Filtering applicants to ensure only serious and qualified candidates reached the final interview stage.


Results:

Significant Increase in Hires:

  • Onboarded 3-5 agents weekly, including both licensed professionals and individuals starting the licensing process.
  • Contracted agents with a strong alignment to the company’s mission and commission-based structure.

Improved Candidate Quality:

  • All applicants understood the commission-only structure, eliminating confusion and mismatched expectations.
  • Candidates entering the group interviews and final stages were well-aligned with the company’s values and goals.

Predictable Recruitment System:

  • The consistent flow of quality candidates allowed for predictable growth.
  • Leadership could focus on onboarding and training, confident in the reliability of the recruitment process.


Key Testimonial:

“The volume of qualified candidates that show up in the first round is amazing. SRU is doing a great job behind the scenes to filter out resumes and send us people who are the right fit. We’re now able to onboard multiple licensed and non-licensed agents weekly, and the process is seamless.”
— Jay Bond, Warrior Realty Group


What Exceeded Expectations:

  • Quality of Candidates: The applicants were well-suited for commission-based roles and fully understood the nature of the opportunity.
  • Process Efficiency: The system drastically reduced the time and effort spent on initial candidate screening.
  • Reliability of Results: Week after week, SRU delivered consistent numbers of high-quality candidates.


Future Vision:

With SRU’s system in place, Warrior Realty Group plans to:

  • Continue hiring at scale to meet the growing demand in the real estate market.
  • Leverage their proven recruitment process to expand into new areas.
  • Build a sustainable and scalable sales team that drives long-term business success.


Conclusion:

SRU’s recruitment solutions have transformed Warrior Realty Group’s hiring process, enabling them to build a strong team of commission-based agents with ease and efficiency. The results speak for themselves: consistent growth, exceptional candidates, and a clear path forward for scaling the business.

Interested in building your commission-based sales team? Contact SRU today to achieve similar results!

How Modern Roofing Scaled Their Sales Team with SRU

Background:

Modern Roofing specializes in storm damage restoration and retail roofing services, operating in the panhandle of West Virginia and Pennsylvania. While excelling in service delivery, they struggled with recruiting and scaling their sales team efficiently.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Modern Roofing faced:

  • Unsophisticated Recruitment Process: Recruitment relied entirely on word-of-mouth and personal networks, leading to slow and unpredictable results.
  • Lack of Time: As a small business owner, William Scuba had limited capacity to manage recruitment efforts.
  • Control Concerns: William wanted assurance over messaging and candidate filtering but lacked the resources to handle it in-house.


The Solution:

SRU provided Modern Roofing with a comprehensive, scalable recruiting solution, including:

  1. Targeted Advertising: Designing and adjusting ads to attract candidates with the right skills and experience.
  2. Automated Processes: Implementing automated text reminders, filtering resumes, and managing group interview scheduling to save time.
  3. Responsive Account Management: Assigning a dedicated account manager to make adjustments based on Modern Roofing’s specific needs, such as targeting criteria and messaging.


Results:

Rapid Team Growth:

  • Expanded the sales team from 3 to 12 reps within 10 weeks.
  • Onboarded a high-performing rep pacing $1.8 million in sales in her first six weeks—an extraordinary find.

Improved Efficiency:

  • Reduced owner involvement to just two weekly group interviews and follow-ups with selected candidates.
  • Automated communications and resume filtering, eliminating the need for manual screening.

Predictable and Scalable Recruitment:

  • Developed a repeatable process for attracting, interviewing, and onboarding candidates.
  • Enabled targeted adjustments to improve candidate quality, such as refining ad targeting.


Key Testimonial:

“The efficiency is what stood out the most. I only have to turn on my computer twice a week for group calls, and everything else is automated. The resumes are filtered, texts are sent—it’s all handled by SRU. It’s been a game changer for our business.”
— William Scuba, Modern Roofing


What Exceeded Expectations:

  • Time Savings: The automated process allowed William to focus on running his business while SRU handled recruitment.
  • Candidate Quality: The system identified high-performing individuals, including a standout rep generating significant sales early on.
  • Adaptability: SRU’s flexibility in adjusting targeting criteria and ad messaging exceeded expectations, ensuring the right candidates were reached.


Future Vision:

Modern Roofing plans to:

  • Continue leveraging SRU to scale their team and expand operations.
  • Build on the momentum of their successful hires to achieve sustained growth in new and existing markets.


Conclusion:

With SRU’s expertise, Modern Roofing transformed its recruitment process, enabling rapid team growth and significant efficiency gains. The partnership has allowed the company to focus on strategic growth while maintaining a predictable and scalable hiring pipeline.

Interested in scaling your sales team? Contact SRU today to see how we can help!

How Tech Pedal Streamlined Recruitment and Built a Scalable Sales Team with SRU

Background:

Tech Pedal is an enterprise software company specializing in solutions for the automotive industry. As a fast-growing organization with a remote work setup, they faced significant challenges in recruiting and onboarding a scalable, high-quality sales team.

The Challenge:

Prior to partnering with Sales Recruiting University (SRU), Tech Pedal struggled with:

  • Recruitment Nightmares: Inefficient processes for sourcing and screening candidates led to wasted time and effort.
  • Limited Candidate Pool: A belief that quality candidates were only available on a salary basis.
  • Onboarding and Retention Issues: Difficulty in finding and retaining commission-based sales professionals with the required technical skills for their remote environment.


The Solution:

Tech Pedal engaged SRU to revolutionize their sales recruitment efforts. The partnership introduced:

  1. High-Volume Group Interviews: Efficiently managing recruitment calls with 50–70 attendees per session to screen and identify qualified candidates.
  2. Enhanced Candidate Pool: Targeting commission-based professionals, many of whom already possessed the technical and remote work skills necessary for success.
  3. Streamlined Hiring Process: Automating candidate engagement and allowing Tech Pedal to focus on selecting the best fit from a large, qualified pool.


Results:

Scalable Growth:

  • Recruited 15 high-performing sales professionals within a few months.
  • Achieved a retention rate that exceeded expectations, even in a commission-based model.

Improved Quality and Efficiency:

  • High-quality candidates made up 15–20% of group interview attendees.
  • Candidates demonstrated strong technical skills and adaptability to a remote work environment.

Cost-Effective Model:

  • Successfully transitioned from a salary-based model to a commission-only framework without sacrificing candidate quality or volume.


Key Testimonial:

“The volume and quality of candidates have been amazing. We’re seeing three to four times the pool size we actually need, allowing us to pick the perfect fit for our team. The retention of these hires has been exceptional.”
Faad, CEO, Tech Pedal


What Exceeded Expectations:

  • Candidate Volume: Far surpassed initial expectations, with 50–70 candidates attending each group interview.
  • Candidate Quality: A consistently high caliber of candidates who aligned with Tech Pedal’s technical and cultural needs.
  • Retention: Unexpectedly high retention rates for commission-based hires, reinforcing the effectiveness of SRU’s recruiting system.


Future Vision:

With SRU’s proven recruiting model, Tech Pedal plans to:

  • Continue scaling their sales team to meet the demands of their growing SaaS business.
  • Maintain their focus on high-quality candidates, leveraging SRU’s expertise to refine their team further.


Conclusion:

By partnering with SRU, Tech Pedal transformed a “nightmare” recruitment process into a scalable and efficient system, enabling them to grow their sales team with confidence. Their experience demonstrates how SRU’s expertise in commission-based recruiting can deliver exceptional results, even in highly specialized industries like enterprise software.

Ready to scale your sales team? Contact SRU today to learn how we can help!

How HealthMarkets Transformed Recruiting and Achieved 10x Growth with SRU

Background:

HealthMarkets is a health insurance agency dedicated to guiding individuals, families, and self-employed individuals through the complexities of the health insurance and Medicare marketplaces. Operating across multiple territories, the agency was seeking a more efficient and scalable solution to build its sales team.

The Challenge:

Before partnering with Sales Recruiting University (SRU), HealthMarkets faced:

  • Limited Reach: Recruiting relied heavily on word-of-mouth and internal agent referrals.
  • Inefficiency: Struggled to fill rooms with candidates and communicate the value of the opportunity at scale.
  • Inconsistent Results: Growth was slow and heavily dependent on existing agents dedicating extra time to recruiting.


The Solution:

By adopting SRU’s proven system, HealthMarkets implemented:

  1. Mass Recruitment with Group Interviews: SRU filled Zoom rooms with 80–100 qualified candidates per session, enabling efficient presentations of the opportunity.
  2. Streamlined Processes: Leveraged SRU’s automated systems and training to reduce the administrative burden and focus on engaging candidates.
  3. Focus on Implementation: The team embraced SRU’s process, setting aside preconceived notions to fully integrate the system.


Results:

Regional Growth:

  • Consistent Recruitment in Metro Detroit: Averaged 6–8 qualified Google form submissions weekly, converting two hires per week.
  • Broader Organizational Success: Across all territories, HealthMarkets contracted an average of 45–50 reps monthly.

Efficiency and Scalability:

  • Zoom sessions twice weekly attracted 80–100 participants, significantly improving recruitment volume and candidate quality.
  • Eliminated reliance on outdated methods, saving time and resources.

Increased Confidence and Predictability:

  • Leaders gained clarity and confidence in their ability to recruit consistently, fueling growth ambitions.


Key Testimonial:

“I was shocked at how many people you were able to fill a Zoom room with—80 to 100 people twice a week. The system works, and by trusting the process, we’ve seen incredible results. If you’re looking for growth, SRU is the way to go.”
Eric Zwicki, Metro Detroit Territory, HealthMarkets


What Exceeded Expectations:

  • Zoom Room Capacity: Surpassed expectations by filling rooms with highly qualified candidates.
  • Streamlined Candidate Engagement: Enabled leaders to focus on adding personal value during sessions, improving conversion rates.
  • Scalable Success: Delivered a repeatable system that can grow across multiple regions.


Future Vision:

HealthMarkets plans to:

  • Expand its recruiting efforts further, using SRU’s systems to bring even more qualified candidates to their territories.
  • Scale the approach nationally, leveraging consistent results to achieve exponential growth.


Conclusion:

HealthMarkets has proven that SRU’s recruiting model not only works but can deliver exceptional, scalable results. From filling Zoom rooms with engaged candidates to onboarding highly motivated sales agents, SRU has become a vital partner in their growth journey.

Looking to supercharge your recruiting and build a scalable sales team? Contact SRU today to get started!

How Meridian Restoration Streamlined Recruitment and Scaled Growth with SRU

Background:

Meridian Restoration specializes in exterior restoration with a focus on storm damage. As the company sought to scale its operations, it struggled with an inefficient recruitment process that consumed significant time and resources.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Meridian Restoration faced:

  • Time-Consuming Recruitment: Reviewing hundreds of resumes manually, often finding candidates that didn’t meet their criteria.
  • Low Efficiency: Spending a full week of effort for minimal results.
  • Inconsistent Results: Difficulty attracting qualified candidates and scaling the team effectively.

 

The Solution:

SRU provided a comprehensive solution that transformed Meridian Restoration’s recruitment process:

  1. Group Interview Model: Enabled the company to connect with 40–80 scheduled candidates per session, streamlining the process.
  2. Effortless Automation: SRU handled resume filtering, scheduling, and follow-ups, allowing Meridian Restoration to focus on engagement.
  3. Scalable System: Created a predictable pipeline of qualified candidates, drastically reducing the time spent on recruitment.

 

Results:

Increased Volume and Efficiency:

  • Hosted group interviews with 20–30 attendees weekly, enabling the company to pitch their opportunity in just 30 minutes.
  • Replaced a week’s worth of effort with a streamlined process that required minimal time investment.

Quality Hires:

  • Consistently onboarded qualified, motivated candidates aligned with company goals.
  • Experienced a significant improvement in the quality of hires, leading to better retention and performance.

Confidence in Growth:

  • Shifted from struggling to scale the team to confidently pursuing growth and expansion.
  • Enabled long-term planning with a reliable recruitment system to support scaling efforts.

 

Key Testimonial:

“SRU has given us above-and-beyond results. The volume and quality of candidates they put in front of us exceeded our expectations. We now have the confidence to scale the company knowing we can attract top talent consistently.”
Pantel Antonio, Meridian Restoration

 

What Exceeded Expectations:

  • Candidate Volume: The number of scheduled interviews consistently exceeded expectations.
  • Candidate Quality: Engaged, qualified candidates were regularly presented, streamlining hiring decisions.
  • Effortless Process: SRU’s automation allowed the team to focus on building relationships with candidates rather than administrative tasks.

 

Future Vision:

Meridian Restoration is poised for significant growth, leveraging SRU’s recruitment system to scale their team and expand into new markets. With the ability to consistently attract top talent, the company’s growth opportunities are now limitless.

 

Conclusion:

Meridian Restoration’s partnership with SRU transformed its recruitment process, enabling the company to achieve scalable growth while saving time and resources. With SRU’s support, Meridian Restoration is on a clear path to long-term success.

 

Ready to streamline your recruitment and scale your sales team? Contact SRU today to get started!

How Meridian Restoration Streamlined Recruitment and Scaled Growth with SRU

Background:

Operating in the competitive Texas storm restoration market, this roofing company struggled to build a consistent and scalable sales team amidst a challenging labor market.

The Challenge:

Prior to partnering with Sales Recruiting University (SRU), the company faced:

  • Inefficient Recruitment: A manual, time-intensive process with limited results.
  • High Anxiety for Leadership: Recruitment was solely reliant on the sales director, adding stress and inefficiency.
  • Retention Challenges: Lack of clear growth pathways led to turnover and a disorganized hiring experience.


The Solution:

SRU provided a structured, scalable recruitment framework that included:

  1. Comprehensive Group and Final Interview Process: A clear system to pitch the company’s vision to candidates and assess fit efficiently.
  2. Structured Onboarding and Retention Tools: Implementation of success blueprints, expectation agreements, and a performance-based promotion system.
  3. Done-For-You Recruitment Service: Freed leadership to focus on other growth priorities while SRU handled recruitment logistics.


Results:

Efficient, Scalable Recruitment:

  • Reduced weekly recruitment anxiety by implementing an automated system.
  • Hosted group interviews with 20–30 attendees, eliminating manual resume screening.

Improved Retention:

  • Increased retention rates through performance-based promotion frameworks and consistent communication using one-on-one meetings.
  • Recruits now follow a clearly defined growth path, increasing engagement and motivation.

Stronger Team Performance:

  • Built a team with a foundation of scalable growth opportunities, resulting in higher-quality hires and improved long-term performance.


Key Testimonial:

“SRU has given us the scaffolding we needed to transform recruitment. Our retention rates have exceeded expectations because we now offer clear growth paths and a structured onboarding process. It’s been a game-changer for us.”
James Radnage, Sales Director


What Exceeded Expectations:

  • Retention Rates: Retention significantly improved, driven by clear growth opportunities and structured onboarding.
  • Efficiency Gains: SRU’s done-for-you model allowed leadership to focus on core operations while recruitment operated seamlessly.
  • Depth of Resources: Access to a system with scalable tools, training, and detailed processes that allowed for continuous improvement.


Future Vision:

The company is now poised for aggressive growth, with confidence in their ability to scale operations without sacrificing quality. With a reliable recruitment and onboarding process in place, they are ready to expand into new markets and hire at scale.


Conclusion:

This Texas-based roofing company overcame recruitment challenges and achieved sustainable growth through their partnership with SRU. By leveraging SRU’s expertise and done-for-you solutions, they transformed their hiring process into a seamless, efficient system.

Ready to transform your recruitment process and scale your team? Contact SRU today to get started!

How Custom Solar Scaled Nationwide Recruitment with SRU

Background:

Custom Solar, a nationwide solar energy company operating in 30 states, had struggled with consistent recruitment and scaling of their sales team. For over a decade, owner Brian Cooper managed recruitment independently with minimal success, limiting the company’s growth potential.

The Challenge:

Before partnering with Sales Recruiting University (SRU), Custom Solar faced:

  • Inconsistent Recruitment: Recruitment relied on self-run ads with low response rates and minimal hires.
  • Lack of Scalable Processes: Training and onboarding lacked structure, limiting new hires’ ability to succeed.
  • Sales Challenges Unique to Solar: Reps needed specialized skills to educate prospects on solar’s benefits, often creating the need before presenting the solution.


The Solution:

SRU implemented a comprehensive, done-for-you recruiting process, including:

  1. Group and Final Interview Framework: Efficiently scaled recruitment with high-volume interviews twice weekly.
  2. Custom Training and Onboarding Support: Helped define a structured training program tailored to solar sales.
  3. Dedicated Support: SRU provided on-demand guidance to optimize processes and maximize results.


Results:

Explosive Recruitment Growth:

  • Increased recruitment from sporadic hires to 50+ candidates scheduled per week.
  • Scaled the team from a handful of reps to 70+ sales reps in just a few months.

Improved Onboarding and Retention:

  • Developed training videos, scripts, and clear processes to empower new hires.
  • Reduced onboarding challenges unique to solar sales, helping reps address prospect objections effectively.

Exceptional Support and Delivery:

  • Received immediate, consistent support from SRU’s team to adapt and improve strategies.
  • Maintained consistent show-up rates for group interviews, creating a predictable recruitment pipeline.


Key Testimonial:

“If I’d known what I know now, I would’ve jumped into this nine years ago. The results are night and day—70 reps now, hiring 10 per week, and incredible support. SRU performed exactly as promised and transformed our recruitment process.”
Brian Cooper, Custom Solar


What Exceeded Expectations:

  • Candidate Volume: Achieving 50+ candidates scheduled per Zoom call, a stark contrast to previous struggles with one-off applicants.
  • Support and Communication: Rapid, responsive support ensured seamless implementation and optimization.
  • Retention and Quality: Structured processes led to higher-quality hires and better retention, even in a complex sales environment.


Future Vision:

Custom Solar is now positioned to scale its operations further, with a reliable, scalable recruitment process that aligns with its ambitious growth goals. With SRU’s systems in place, the company anticipates expanding its sales force across all active states and beyond.


Conclusion:

Custom Solar’s partnership with SRU has been a game-changer, enabling the company to overcome recruitment challenges and scale its sales team like never before.

Ready to transform your recruitment strategy? Contact SRU today to achieve your business growth goals!

How a Water Filtration Company Transformed Recruitment with SRU

Background:

Based in Miami, Florida, this water filtration and purification company struggled to build a scalable and predictable sales team. Recruitment was inconsistent and time-consuming, relying on referrals and outdated methods, leaving the company unable to grow efficiently.

The Challenge:

Before partnering with Sales Recruiting University (SRU), the company faced:

  • Lack of Structure: Recruitment relied on referrals with no formal hiring system.
  • Low Candidate Volume: Few qualified candidates were found through traditional methods.
  • Wasted Time: Screening resumes and conducting individual interviews consumed significant time.
  • Retention Issues: Retaining productive sales reps was a challenge.


The Solution:

SRU introduced a done-for-you recruiting system tailored to commission-based sales teams:

  1. High-Volume Group Interviews: Scheduled 50–60 applicants twice weekly, filtering down to the most interested and qualified candidates.
  2. Streamlined Hiring Process: Provided tools, templates, and scripts for effective group and final interviews.
  3. Onboarding and Training Support: Shared insights into creating effective training systems to boost retention and sales performance.


Results:

Recruitment Efficiency:

  • 50–60 candidates scheduled twice weekly, with 30–40 attending group interviews.
  • Streamlined the process to filter out uninterested candidates early on, saving time and energy.
  • Consistently onboarded 10–12 new hires monthly, retaining 2–4 solid reps each month.

Increased Scalability:

  • Created a predictable, repeatable recruitment system, enabling the company to scale without being bottlenecked by recruitment challenges.
  • Freed up leadership’s time to focus on growth and strategy rather than recruitment logistics.

Enhanced Retention:

  • Implemented structured onboarding and training processes, leading to improved rep performance and retention.
  • Adopted SRU’s “pitch” and interview framework to better communicate the opportunity and attract committed candidates.


Unexpected Benefits:

  1. HR Knowledge Expansion: Gained expertise in recruitment strategies, understanding that they were building an “HR company” alongside their sales business.
  2. End-to-End Support: Beyond recruitment, SRU’s coaching improved onboarding, retention, and long-term training practices.
  3. Adaptability: While initially focused on non-door-knocking sales, the company saw potential for expanding into door-to-door models with the systems provided.


Testimonial:

“SRU transformed our recruitment process. We’ve gone from randomly hoping for hires to systematically interviewing 50–60 people weekly. They didn’t just deliver candidates—they gave us the systems to build a scalable sales team. It’s worth every penny and more.”
Company Owner


Key Metrics Achieved:

  • Bi-weekly group interviews: 50–60 candidates scheduled, 30+ attending.
  • One-on-one interviews: 10–15 qualified candidates weekly.
  • Monthly hires: 10–12 reps onboarded, 2–4 high-quality reps retained.


What Exceeded Expectations:

  • The volume and quality of candidates provided.
  • Comprehensive support, including training and retention strategies.
  • Ability to achieve predictable recruitment results and long-term scalability.


Looking Ahead:

With SRU’s systems in place, the company is now positioned to scale its sales team and explore new sales models while continuing to refine retention and training strategies.

Ready to achieve your recruitment and sales growth goals? Contact SRU today to get started!

How Spartan Energy Revolutionized Recruitment and Scaled with SRU

Background:

Spartan Energy, a commercial electricity brokerage in Texas, faced significant challenges in recruitment as they sought to grow their sales team. Operating in a highly competitive, deregulated energy market, the company had ambitious plans to expand across Texas and into other states.

The Challenge:

  • Inefficient Recruitment Process: Recruitment was heavily manual, relying on traditional job boards and word-of-mouth, consuming valuable time.
  • Scaling Hurdles: Without a structured system, opening new territories was unpredictable and cumbersome.
  • Retention Issues: Limited tools for retaining and advancing quality hires.
  • Pressure on Leadership: The CEO handled most recruiting tasks, leaving little time for strategic growth.


The Solution:

Spartan Energy partnered with Sales Recruiting University (SRU), leveraging their expertise to build a scalable and efficient recruitment system:

  • Group Interviews: Conducted weekly Zoom sessions with 45+ candidates, efficiently funneling down to qualified applicants.
  • Territory Expansion Support: Enabled recruitment campaigns tailored to new markets, such as San Angelo and Brownsville, Texas, with the ability to quickly adjust targeting.
  • Leadership Development: Supported the company in identifying and promoting leaders from within their recruitment pipeline.
  • Training and Onboarding Systems: Provided templates and coaching for better onboarding processes to improve retention.


Results:

Scalable Growth:

  • Expanded from 25 to 60 team members, including operations staff.
  • Successfully opened multiple new territories across Texas, with plans to expand into Illinois and New York.

Recruitment Efficiency:

  • Consistently filled Zoom group interviews with 45+ candidates weekly.
  • Streamlined the process to convert candidates into 5–8 one-on-one interviews per session.
  • Onboarded 10+ new hires monthly, with key hires advancing into leadership roles.

Retention and Culture:

  • Promoted multiple leaders, including a top-performing branch manager who started as an SRU recruit.
  • Fostered a strong company culture, emphasizing work-life balance and growth opportunities.


Unexpected Benefits:

  1. Delegation of Recruitment: Transitioned the Zoom presentation responsibility to a recruiter, freeing leadership to focus on strategic growth.
  2. Improved Tools for Retention: Implemented SRU’s training systems, such as success blueprints and one-on-one meetings, to keep reps engaged and motivated.
  3. Scalability Confidence: The ability to predictably recruit in new territories gave the company confidence to expand aggressively.


Testimonial:

“SRU has been a game-changer. They handle the heavy lifting, and we focus on what we do best—closing deals and growing. We’ve gone from struggling to find hires to dominating the market as Texas’s #1 commercial electricity broker. Their system works, plain and simple.”
Mark Gatorman, CEO, Spartan Energy


Key Metrics Achieved:

  • Weekly group interviews: 45+ candidates per session.
  • Monthly hires: 10+ reps onboarded.
  • Retention: Multiple SRU hires promoted into leadership positions.
  • Territory expansion: Successfully opened new markets, with streamlined recruitment in each.


Looking Ahead:

With SRU’s systems in place, Spartan Energy plans to:

  • Expand into Illinois and New York, leveraging SRU for seamless recruitment.
  • Continue developing leaders from within, building a sustainable, growth-oriented team.
  • Maintain their position as the top commercial electricity broker in Texas while replicating their success in new states.

Ready to take your recruitment and growth to the next level? Contact SRU today to start scaling efficiently and predictably.

How Seniors Home Services Scaled a National Sales Team with SRU

Background:

Seniors Home Services provides comprehensive products and services to help seniors live independently and safely at home. Partnered with home healthcare agencies across the United States, the company works to address the needs of seniors and their families, especially after acute health events.

Despite a clear mission and demand for their services, the company had no structured recruitment process and struggled to build the necessary sales team to scale operations nationally.

The Challenge:

Before engaging with Sales Recruiting University (SRU):
  • Non-Existent Recruitment Process: The company lacked a formal hiring system.
  • Limited Sales Team: No predictable method to onboard new sales reps.
  • Scaling Challenges: Expansion plans were hindered by the inability to recruit at scale.

The Solution:

SRU provided a complete recruiting framework, including:
  1. High-Volume Group Interviews: Twice-weekly sessions streamlined candidate screening and improved efficiency.
  2. Structured Funnel Process: Automated systems to manage applicant flow, conduct interviews, and onboard new hires.
  3. Onboarding and Training Support: Customized tools and training programs to prepare reps for success.

Results:

Predictable Recruitment:
  • 100+ Candidates Weekly: Consistent applicant flow, with ~60 attending group interviews and 25 moving to one-on-one interviews.
  • Efficient Hiring Funnel: Every two weeks, the company onboarded 12–16 qualified reps.
Rapid Team Growth:
  • From 0 to 71 deployed reps in just 3–4 months.
  • An additional 13 in training and 15–18 scheduled to start soon.
Scalable Expansion:
  • Reliable processes allowed the company to confidently plan for future growth, knowing they could sustain recruitment at scale.

Unexpected Benefits:

  1. Improved Candidate Quality: High-caliber applicants resonated with the company’s mission and values.
  2. Reliability of Processes: A predictable, repeatable recruitment model significantly reduced the time and effort spent on hiring.
  3. Enhanced Messaging: The group interview method allowed the company to effectively communicate their vision, attracting like-minded candidates.

What Exceeded Expectations:

  • Volume and Consistency: SRU’s ability to deliver a steady stream of candidates.
  • Caliber of Applicants: Many recruits demonstrated a personal connection to the mission, increasing motivation and commitment.
  • Efficient Deployment: Over 100 recruits added in under six months with a clear path for continued growth.

Testimonial:

“SRU has been a game-changer for us. We went from no recruitment process to deploying over 70 reps in a few months. The funnel is efficient, the quality of candidates is excellent, and the results are predictable. If you want to grow, you need SRU.” Jim Bland, CEO, Seniors Home Services

Key Metrics:

  • Weekly Group Interviews: ~100 registrations, ~60 attendees, ~25 final applications.
  • Biweekly Deployment: 12–16 reps added to the team every two weeks.
  • Retention: Predictable training success with a strong onboarding process.

Looking Ahead:

With SRU’s support, Seniors Home Services is well-positioned to continue scaling its sales team and expanding operations nationally. The company is on track to deploy hundreds of reps annually, transforming its reach and impact in the senior care market. Interested in scaling your sales team? Contact SRU today to learn how we can help you achieve similar results!

How This Energy Supplement Company Scaled Retail Sales Teams with SRU

Background:

Jason Navarro’s energy supplement company has been operating since 2012, focusing on creating full-body health through their products. The primary sales channel involves in-store demos, but prior to working with SRU, the company faced significant challenges in scaling its sales team due to a lack of structure and reliance on sporadic recruitment methods.

 

Challenges Before SRU:
  • Recruitment was “hit or miss” and relied heavily on chance encounters with potential reps during in-store demos.
  • No structured hiring process or system to predictably grow the team.
  • High turnover and wasted time with unqualified or unreliable hires.
  • Limited ability to scale operations due to inconsistent recruitment results.
SRU’s Impact:
  • Introduced a structured recruiting process, including group hiring Zoom calls and targeted screening methods.
  • Delivered a framework for effectively presenting the company’s culture and opportunity during group interviews, helping attract top-quality candidates.
  • Provided tools and training for onboarding and retaining high-performing reps.
Results:
  • Rapid Team Growth: Expanded the team to seven full-time reps and 10 part-time reps within a few months, meeting the company’s immediate hiring needs.
  • Efficient Recruitment: Group Zoom interviews streamlined the process, allowing the company to evaluate large candidate pools quickly and effectively.
  • Flexibility: Paused recruiting after reaching capacity while retaining unused SRU services for future hiring needs.
  • Cost-Effective Scaling: The revenue generated by new reps has significantly exceeded the investment in SRU’s services.
Unexpected Benefits:
  • Enhanced structure and focus for recruitment presentations, particularly in showcasing the company’s culture.
  • Greater confidence in the ability to scale nationally, with Jason noting they could now replicate this process anywhere in the country.
  • Significant time savings compared to previous one-by-one recruitment efforts.
Exceeded Expectations:
  • The quality of candidates brought in through SRU exceeded initial expectations, with recruits performing well and contributing to company growth almost immediately.
  • The ROI on SRU’s services proved substantial, with new reps quickly generating revenue far above the program’s costs.
  • The support and resources provided by SRU helped streamline onboarding and training processes, ensuring new hires were set up for success.
Testimonial: “The value SRU provides is incredible. The system they’ve created cut through the noise and allowed us to grow exponentially faster than we ever could on our own. With their help, I now know we can expand anywhere in the country. If you’re serious about growing your team, SRU is the way to go.” — Jason Navarro, Owner Key Metrics:
  • Weekly Group Interviews: 50–60 scheduled candidates per session, with ~30 attending and ~15 moving to one-on-one interviews.
  • Biweekly Onboarding: 5–6 reps onboarded every two weeks.
  • Retention: Two to four high-performing reps retained monthly.
Future Outlook: The success of this program has fundamentally changed the company’s growth trajectory. With a reliable and scalable recruitment system in place, Jason is now planning national expansion, confident in the ability to attract and retain top sales talent wherever they choose to grow. Interested in scaling your sales team? Contact SRU today to achieve similar results!

How This Financial Services Company Transformed Their Recruiting Results with SRU

Background:

Timothy Ricemus leads a financial services company focused on helping families protect their income, eliminate debt, and invest in brighter futures. Despite the company’s strong mission, its recruitment process was plagued by inefficiencies, high costs, and limited results.

Challenges Before SRU:

  • Recruiting was five times more expensive than necessary, with minimal ROI.
  • Significant time was spent on administrative tasks, including ad management, screening, and interviews.
  • Lack of a structured process resulted in low hiring success and high administrative overhead.


SRU’s Impact:

  • Cost Savings: Recruiting costs were reduced by 80%, enabling the company to reallocate resources.
  • Time Efficiency: Administrative workload decreased by 50–75%, with a part-time position becoming obsolete.
  • Scalable Process: Implemented SRU’s group interview model, enabling large-scale candidate evaluations in a fraction of the time.
  • Enhanced Onboarding: Provided training and guidance to create clear, step-by-step onboarding and retention processes, improving new hire success rates.


Results:

  • Unprecedented Growth: Hired more reps in three weeks than in the past two years combined.
  • Weekly Hiring Volume: Consistently fills group interview sessions with qualified candidates, with a clear pipeline from application to onboarding.
  • Improved Retention: Created detailed, objective success roadmaps to guide new hires, boosting retention and performance.


Exceeded Expectations:

  • Coaching and Support: Timothy highlighted the value of consistent coaching calls and direct access to SRU experts, which provided practical advice for scaling and improving processes.
  • Comprehensive Approach: Initially expecting only recruitment support, Timothy was impressed by SRU’s additional focus on onboarding, training, and retention.
  • Culture Alignment: SRU’s open and down-to-earth approach made the partnership seamless and highly effective.


Unexpected Benefits:

  • Timothy credited SRU’s structure with helping him visualize scalable growth, instilling confidence in the company’s ability to expand.
  • The program not only solved recruitment issues but also enhanced operational efficiency and employee onboarding.


Testimonial:

“We’ve hired more people in three weeks than in the past two years. SRU’s step-by-step process makes it easy to plug in and scale, while their coaching and support are game-changers. If you’re looking to improve your recruiting or scale your team, do it now before they’re too expensive for any of us!”
— Timothy Ricemus, CEO


Key Metrics:

  • Cost Reduction: 80% decrease in recruiting expenses.
  • Time Savings: Administrative workload cut by 50–75%.
  • Hiring Success: Multiple hires weekly, with retention greatly improved through structured onboarding.


Future Outlook:

With a proven recruitment system in place, Timothy is confident about scaling the company. He’s already achieved milestones previously thought unattainable and plans to leverage SRU’s system for continued growth and nationwide expansion.

Interested in transforming your recruitment process? Contact SRU today to learn how we can help!

How Brandon J Roofing Added $15 Million In Sales Revenue with SRU

Background:

Brandon J Roofing, based in St. Louis, Missouri, is the region’s top residential roofing company out of over 1,400 competitors. Brandon J, the owner, prides himself on building leaders and fostering a high-performance culture. Despite his company’s success, recruiting the right sales reps was an ongoing challenge, hampered by inefficiency and inconsistency.

Challenges Before SRU:

  • Recruiting felt like “three steps forward, two steps back.”
  • Prior experiences with recruiting companies were disappointing and costly, yielding little to no ROI.
  • The process of finding quality candidates was time-consuming, and maintaining high standards was difficult without a reliable system.


SRU’s Impact:

  • Efficient Funnel Creation: Transitioned to a streamlined, group-interview-based recruiting model, attracting high-quality candidates.
  • Tailored Candidate Profiles: Worked closely with SRU to refine the ideal candidate avatar, focusing on commitment and cultural fit.
  • Consistent Results: Achieved steady inflow of top-tier candidates tailored to Brandon J Roofing’s needs.
  • Enhanced Scalability: SRU’s system enabled the company to scale hiring efficiently without compromising on quality.


Results:

  • Team Growth: Half of the current 17-person team came through SRU, with top-performing reps generating exceptional revenue.
  • Top Rep Success: One SRU-recruited rep generated over $620,000 in revenue in a single month.
  • Revenue Impact: SRU-driven hires are projected to contribute $15 million in revenue this year.
  • Improved Quality: The ratio of prime candidates to total applicants significantly increased after refining recruiting criteria.


Key Learnings and Implementation:

  • Implemented robust systems and processes, including onboarding and training SOPs, to support rapid scaling.
  • Shifted focus from quantity to quality, ensuring better cultural alignment and performance outcomes.
  • Established a low-tolerance, high-performance culture, attracting candidates motivated to excel.


Exceeded Expectations:

  • Consistent Candidate Quality: Regularly filled interview sessions with individuals who met or exceeded the company’s stringent standards.
  • Custom Solutions: SRU’s adaptability in refining recruiting strategies based on specific needs.
  • Scalability: Confidence in scaling nationally, supported by a proven recruiting system.


Unexpected Benefits:

  • Brandon noted a significant reduction in time spent on recruiting and a seamless transition to a highly efficient model.
  • The ability to predictably recruit top-quality talent allowed Brandon to focus on leadership and business growth.


Testimonial:

“Working with SRU has simplified recruiting for us. Their process consistently delivers top-tier candidates. The impact on our revenue and team performance has been massive. If you’re considering working with SRU, be ready to scale—because when you turn the funnel on, the results will come.”
— Brandon J, Owner, Brandon J Roofing


Advice for Future Clients:

  • Ensure systems are in place to onboard and train new recruits effectively before starting with SRU.
  • Be specific about the type of candidates you’re seeking to align with your company’s needs and culture.


Future Outlook:

With SRU’s support, Brandon J Roofing is positioned for sustained growth and market dominance. The company is exploring further geographic expansion, confident in its ability to recruit and retain top talent to support its ambitious goals.

Interested in transforming your recruiting process and scaling your sales team? Contact SRU today to learn how we can help!

How This Financial Services Company Transformed Their Recruiting Results with SRU

Background:

J.R. Pintolino owns a brick-and-mortar window and door construction company. Recruiting and building a reliable sales team had been a persistent challenge due to inefficiencies and a lack of structure.

Challenges Before SRU:

  • Reliance on platforms like Indeed and ZipRecruiter, which yielded minimal results.
  • High rates of interview no-shows and unqualified candidates.
  • Time-consuming and frustrating process with little return on investment.


SRU’s Impact:

  • Transitioned to a done-for-you (DFY) recruiting model, streamlining the entire process.
  • Consistently filled training classes with high-quality candidates.
  • Delivered significant time and cost savings while improving the quality of hires.


Results:

  • Increased Team Size: Successfully completed four hiring cycles, retaining enough candidates to meet business needs.
  • Top Performers: One recent hire generated $80,000 in sales immediately, showing the caliber of candidates brought in through SRU.
  • Predictable Recruiting: Overcame challenges of candidate sourcing and interview scheduling, ensuring a steady flow of talent.


Learnings and Implementation:

  • Recognized the importance of delegating recruiting efforts to experts, freeing up time to focus on business operations.
  • Embraced SRU’s proven systems, eliminating the inefficiencies of traditional recruiting methods.
  • Benefited from SRU’s willingness to teach the process, though opted for the DFY model for its convenience and effectiveness.


Exceeded Expectations:

  • Candidate Volume: The sheer number of quality candidates available was unexpected, creating opportunities for selective hiring.
  • Service Excellence: Timely and reliable support from SRU’s team made the process seamless.
  • Cost-Effectiveness: Even with a higher upfront cost, the returns from a single high-performing hire justified the investment many times over.


Testimonial:

“If you need salespeople, stop wasting time. Just get it going with SRU. Their system streamlines everything, saving you from the headaches of no-shows and unqualified candidates. This isn’t just recruiting—it’s a complete transformation of how you build your team.”
— J.R. Pintolino


Advice for Future Clients:

  • Be prepared to handle a high volume of candidates efficiently to avoid analysis paralysis.
  • Focus on making hiring decisions quickly to take full advantage of SRU’s streamlined process.


Future Plans:

J.R. plans to continue leveraging SRU’s recruiting services to support the ongoing growth of his business, confident in the system’s ability to deliver consistent, high-quality results.

Looking to scale your sales team with a proven recruiting method? Contact SRU today to learn more!