Sales Recruiting University (SRU)
Sales Representative Opportunity Guide

Welcome to Sales Recruiting University (SRU)! This guide is designed for prospective sales reps like you—ambitious, high-performing individuals ready to join a scaling company and earn uncapped commissions. We’ve compiled everything you need to know about our company, the role, our customers, the solutions you’ll sell, compensation, expectations, and next steps. This is based on our internal training materials, job details, and contractor agreement to ensure full transparency.

Whether you’re evaluating this opportunity or onboarding as part of our team, use this as your go-to resource. We’re excited about what we can achieve together—let’s build scalable sales teams and your future!

1. About SRU: Our Experience and Vision

SRU helps small and mid-sized businesses (SMBs) build and scale commission-based sales teams. We’ve served over 1,500 U.S. businesses, recruit 1,000+ sales reps per month across 50+ industries, and have 360+ client testimonials.


Our Mission

Solve SMB recruiting and onboarding challenges through technology, our expert teams, and done-for-you services. We cut client workload by 80%, boost recruit volume/quality, and improve retention by 2–5X.


Proven Track Record

Backed by 360+ online reviews, 125+ video testimonials, and 235+ written testimonials: https://salesrecruitinguniversity.com/testimonials


Vision for Growth

We’ve kept our team small to perfect operations—now we’re scaling with custom-built recruiting and onboarding tech. Over the next 2 years, we’ll build a robust org chart that allows us to scale 10X to $50M in revenue.


Why Join Now?

This is a top 1% sales opportunity in a high-demand market. Our sales model is built for growth, top earnings, and career acceleration.

2. The Role: High-Ticket Sales Representative

This is a remote, full-cycle, high-ticket sales role (1099 independent contractor) focused on consultative selling to business decision-makers. You’ll sell our proven recruiting and onboarding solutions to SMBs struggling with sales team scaling.

Key Responsibilities:

  • Run phone/video discovery calls to uncover client needs.
  • Deliver presentations using our structured sales process.
  • Close $15K–$20K+ deals with CEOs, COOs, Founders, VPs of Sales, or Heads of Recruiting.
  • Manage your CRM pipeline, follow-ups, and tasks accurately.
  • Manage your assigned territory to maximize sales opportunity.
  • Represent SRU professionally and ethically.
  • Maintain sales production minimums.

What We Provide:

  • Proven lead generation and sales prospecting systems.
  • CRM tools, automation, and administrative support (once quotas are hit).
  • Daily training, ongoing mentorship, sales coaching, and weekly huddles.
  • Remote-first environment with high-performance accountability.
  • Proven offers, systems, and support to help you succeed.

Required Qualifications:

  • 5+ years in high-ticket or consultative sales.
  • Proven track record of closing and exceeding targets.
  • Strong communication/presentation skills (phone/video).
  • Self-motivated with full-time availability (40+ hours/week minimum).
  • Winning mindset: Resilient, consistent hard worker who grinds through learning curves.

Preferred Qualifications:

  • Experience selling to SMBs or founder-led organizations.
  • Familiarity with CRM and pipeline management.
  • Background in recruiting, training, or managing sales reps.

Who Thrives Here?:

  • Top performers who maintain a positive mindset, commit 40+ hours/week and embrace the grind.
  • Not for everyone—if you can’t stay resilient or put in the effort, this isn’t your role.

Our 6-Step Sales Process
(Structured for Success):

  1. Lead Generation: Identify outbound prospects.
  2. Set Appointments: Secure initial meetings.
  3. Discovery: Uncover client needs and pain points.
  4. Presentation: Showcase our solutions.
  5. Decision: Address objections and build commitment.
  6. Close Deal: Finalize and onboard.

Weekly Activity Targets
(To Hit $200K+ Earnings):

  • 10 discovery meetings scheduled.
  • 6 discovery meetings held.
  • 4 presentation meetings scheduled.
  • 3 presentation meetings attended.
  • 1 close per week (4/month benchmark).

6. Contractor Status and Agreement Highlights

Understanding our customers is key to closing deals consistently. You’ll sell to SMBs (under 100 team members) with commission-based sales models, actively scaling teams of 1–50 reps.

Ideal Customer Profile: ​

Custom-tailored recruiting and retention systems suitable across industries and sales models.

EfTerm

Ongoing until terminated (14 days’ notice; immediate for breach).

Signing

Agreement executed with CEO Ryan Hohman; effective upon signature.

3. Our Customers: Ideal Profile and Pain Points

Understanding our customers is key to closing deals consistently. You’ll sell to SMBs (under 100 team members) with commission-based sales models, actively scaling teams of 1–50 reps.

Ideal Customer Profile:


  • Business Type: Small to midsize, commission-driven sales teams.

  • Goal: Grow 5–10+ reps in 30–90 days.

  • Financially Qualified: Can afford $10K–$20K setup + monthly fees.

  • Values: Time, systems, efficiency, and results.

  • Decision Makers: CEO, COO, Founder, VP of Sales, Director of Sales, or Head of Recruiting.

Primary Pain Points
(Build Empathy in Discovery):

  1. Recruiting Bottlenecks: Manual sourcing, low-quality applicants, no-shows, ghosting, churn, and inconsistent recruiting metrics.
  2. Onboarding Inefficiencies: Throwing reps into sales too soon, wasting 10–20+ hours/week on training, no systems, poor retention.
  3. Strategic Frustration: Growth stalled by hiring issues, overwhelmed leaders, no bandwidth for systems.

Common Motivations to Buy
(Why Clients Say Yes):

  • “Need more reps but don’t have the time to recruit.”
  • “Internal recruiting is weak and inconsistent.”
  • “Onboarding sucks, and I’m wasting a lot of time.”
  • “Can’t do this all myself and need help scaling.”
  • “Want better quality reps that stick.”
  • “Growing fast—need to delegate and execute.”
  • “Need leadership and real systems that scale.”

4. What You’ll Sell:
Our Core Solution

You’ll sell a structured recruiting/onboarding process that transforms clients’ sales teams. Our done-for-you (DFY) recruiting service include end-to-end recruiting, plus two bonuses: our done-for-you onboarding service ($20K value) and our S20 Sales Team Operating System coaching program ($10K value).



Core Offers and Pricing:

  • Flex Plan: $20K setup + $5K/month (month-to-month; $4K + $1K/month commission).
  • Commitment Plan: $15K setup + $3K/month (12-month; $3K + $600/month commission).
  • $5K setup discount available to close deals.
  • 20% commission on all cash collected—uncapped residuals.



Maximizing Retention & Performance

  • Ads: Generate high-volume candidate flow.
  • Screening/Scheduling: Eliminate 80% poor fits.
  • Group Interviews: Present to 5–20 candidates at scale.
  • Final Interviews: Top reps to 1:1s.
  • Results: Clients spend 5 hours/week, hire 2–3 reps/week (8–12/month), save 80% time.



How We Solve Onboarding(3-Part System):

  • Checklist: Custom 2-week roadmap with daily breakdowns.
  • University: Branded LMS automating 10–20 hours/week of training.
  • Roleplay + Coaching: 50+ reps with RepCoach AI for scripts/objections.
  • Results: 2–5X retention, faster ramps, less repetition.



Overall Results:

  • 80% workload reduction.
  • Higher quality hires, faster growth.
  • Scalable infrastructure (comp planning, leadership, reporting).
  • Unlike competitors, we execute and install—not just advise.

5. Compensation and Incentives

100% commission-based (1099), with uncapped potential. Paid on actual cash collected.

Commission Breakdown:

  • 20% on all revenue.
  • Examples: $20K setup = $4K; $15K setup = $3K; $10K setup = $2K; $5K/month = $1K/month; $3K/month = $600/month.

Earnings Ramp-Up
(3-Month Onboarding):

  • First 2 weeks: Training and setup.
  • Month 1: 1 deal.
  • Month 2: 2 deals.
  • Month 3: 3 deals.
  • Month 4+: 4 deals/month → $200K/year by months 4–6.

Performance Tiers

  • Top 20% (2 deals/month): $100K/year.
  • Top 10% (4 deals/month): $200K/year.
  • Top 5% (6 deals/month): $300K/year.
  • Top 1% (8 deals/month): $400K/year.

Incentives:

  • Fast Start Bonus: $10K for closing 10 deals in first 4 months (as above) + dedicated Sales Admin.
  • Top Performer: First to $1M in sales (2026) wins Tesla Cybertruck + Fiji trip.
  • Sales Management Path: 10% override on team revenue ($500K+ potential). Requires 4 sales/month for 2 months + leadership standards (e.g., CRM accuracy, positive attitude).

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