How PCBancard Transformed
Recruitment and Training with SRU

Background:

Gold Medal Roofing is a roofing company with a unique mission: to help individuals live their dream lives by providing unmatched income opportunities and an exceptional sales experience. However, like many companies in their industry, Gold Medal Roofing struggled with high turnover and inefficiencies in recruiting and training sales representatives.

The Challenge:

Prior to partnering with Sales Recruiting University (SRU), Gold Medal Roofing faced:

  • 100% turnover in their sales team.
  • Painful and time-consuming recruitment processes that yielded inconsistent results.
  • A lack of scalable systems to ensure competency and confidence among new hires.

The Solution:

Gold Medal Roofing partnered with SRU to revolutionize their recruiting and training processes. Together, they developed a comprehensive approach that included:

  • Building a custom new hire training university
  • (Gold Medal University) to automate and standardize onboarding and skill development.
  • Implementing a group interview process to dramatically increase efficiency and candidate volume.
  • Redesigning their compensation plan to align with reps’ growth in competency and performance.

Results:

Exceptional Growth and Retention:

  • Increased their sales team from 34 reps in December to 83 reps in just two months.
  • Retained 47 of 49 new hires, an outstanding retention rate for the industry.
  • Built a scalable recruiting process that allowed them to consistently onboard new reps while maintaining high retention and performance.

Time Savings and Efficiency:

  • Gold Medal University saves 60–80 hours per recruit per month by automating training on contracts, inspections, and other critical sales tasks.
  • The group interview process eliminates wasted time chasing uninterested candidates, focusing only on engaged, high-quality applicants.

Improved Performance and Opportunity:

  • Reps trained through Gold Medal University consistently demonstrate increased competency and confidence, resulting in better sales performance.
  • Their efficient recruiting system attracted a $19M franchise looking to join the Gold Medal Roofing brand. This franchise recognized the value of SRU’s process and opted to integrate under Gold Medal Roofing, citing their ability to quickly scale sales teams as a key differentiator.

Strategic Vision for Leadership Development:

  • SRU is working with Gold Medal Roofing to develop additional training modules focused on leadership development.
  • These efforts aim to recruit and train leaders from other companies, further solidifying Gold Medal Roofing’s reputation as an industry leader.

Key Testimonial:

“There’s no possible way anyone can know their business as well as SRU knows theirs. They’re professionals who understand recruiting, retention, and development better than anyone. Partnering with them allows us to focus on what we do best while achieving remarkable growth and retention.” 


— Doug, Gold Medal Roofing

What Exceeded Expectations:

Gold Medal Roofing partnered with SRU to revolutionize their recruiting and training processes. Together, they developed a comprehensive approach that included:

  • Building a custom new hire training university
  • (Gold Medal University) to automate and standardize onboarding and skill development.
  • Implementing a group interview process to dramatically increase efficiency and candidate volume.
  • Redesigning their compensation plan to align with reps’ growth in competency and performance.

Conclusion:

With SRU’s expertise, Gold Medal Roofing has achieved unprecedented growth and retention, while saving time and improving operational efficiency. Their partnership with SRU has positioned them as a leader in the roofing industry, capable of attracting top talent and entire businesses under their brand.

Interested in transforming your recruitment and training processes? Contact SRU today to see how we can help your business achieve similar results.

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